William Savage

Owned content strategy and editorial planning for Frontiers for Young Minds, coordinating a high-volume international content pipeline and aligning publication priorities with audience, campaign, and organizational goals. Managed editorial calendars, workflows, briefs, and production schedules across multiple concurrent initiatives. Developed and edited audience-focused content, translating complex scientific subject matter into clear narratives for non-specialist audiences. Contributed to social media campaigns, press releases, and promotional activity supporting major launches and co-branded initiatives. Coordinated external creators, illustrators, contributors, suppliers, and institutional partners from briefing through review and final delivery, maintaining quality and brand standards. Used audience and performance data to refine content priorities and formats, supporting growth from 3.7M to 11M+ annual views and downloads and contributing to 60M+ overall.

Developed and launched targeted content and outreach campaigns with external editors and subject-matter experts, coordinating projects from concept through publication. Created tailored communications for different academic audiences and managed structured outreach and follow-up through Salesforce. Monitored performance using Tableau, Salesforce, and KPIs to refine campaign and audience engagement. Represented Frontiers at major scientific events and generated 33 high-quality leads at Experimental Biology 2019 through targeted engagement.

Managed end-to-end production and marketing of consumer lifestyle publishing projects, coordinating contributors, creative suppliers, schedules, budgets, and launch activity. Planned and executed social media and online marketing activity alongside local media engagement and promotional partnerships to increase visibility. Developed copy and campaign messaging and worked with community networks and media outlets to promote publications to relevant local audiences. Used market research and audience insights to identify content and promotional opportunities. Delivered two successful publications, including the company’s first London-based cookbook, with distribution through major UK retailers including Waterstones.