Andrii Hetmanchuk
I’m Andrii Hetmanchuk, an Art Director and Senior Brand Designer with a strong focus on visual identity, creative concept development, and art direction.
About
I’m Andrii Hetmanchuk, an Art Director and Senior Brand Designer with a strong focus on visual identity, creative concept development, and art direction. I enjoy turning brand goals into clear, distinctive visual systems, and I’m especially motivated by presenting ideas in a confident, client-ready way—then refining them with feedback and team collaboration.
Across agencies and design teams, I’ve led end-to-end brand work: from concept creation and brand books to packaging and identity guidelines. I also support and mentor other designers, and I bring hands-on experience with both traditional tools and AI-assisted workflows to accelerate ideation while keeping the final output professional and on-brand.
- 12 years' experience
- Joined September 2026
Skills· 9
Languages
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
- Gaming
Work experience· 11 roles
Developed creative concepts for an international freelance project and presented/defended concepts in English during client meetings.
Developed new brands from scratch as part of a brand team across gaming and marketing. Worked on visual concepts and brand development, using AI tools extensively to support ideation and production.
Lead visual direction and creative concept development for brand projects. Define visual approaches for brand identities and packaging, and develop, present, and defend creative concepts to clients and stakeholders. Mentor and provide feedback to a team of two designers through the process to ensure consistent, high-quality visual solutions.
Education
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