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I’m a digital marketing and performance specialist based in Patras, Greece, with experience across paid search, social, programmatic, and ongoing campaign optimization. I’ve worked with major clients including Germanos, Oté Group, Whirpool, and Toyota/Lexus UK, and I enjoy turning data into practical improvements that help campaigns perform better every day. I manage and optimize large ad accounts and monthly budgets, focusing on measurable outcomes and staying current with new platform features and tactics. Alongside performance marketing, I bring strong analytics skills (including GA4, Google Analytics, and Google Merchant Center) and a structured approach to testing, reporting, and continuous refinement.…I’m a digital marketing and performance specialist based in Patras, Greece, with experience across paid search, social, programmatic, and ongoing campaign optimization. I’ve worked with major clients including Germanos, Oté Group, Whirpool, and Toyota/Lexus UK, and I enjoy turning data into practical improvements that help campaigns perform better every day. I manage and optimize large ad accounts and monthly budgets, focusing on measurable outcomes and staying current with new platform features and tactics. Alongside performance marketing, I bring strong analytics skills (including GA4, Google Analytics, and Google Merchant Center) and a structured approach to testing, reporting, and continuous refinement.

Constantinos Kakkos

Performance Marketer, Digital Marketer, Data Visualizer, +2

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I’m a digital marketing and performance specialist based in Patras, Greece, with experience across paid search, social, programmatic, and ongoing campaign optimization. I’ve worked with major clients including Germanos, Oté Group, Whirpool, and Toyota/Lexus UK, and I enjoy turning data into practical improvements that help campaigns perform better every day. I manage and optimize large ad accounts and monthly budgets, focusing on measurable outcomes and staying current with new platform features and tactics. Alongside performance marketing, I bring strong analytics skills (including GA4, Google Analytics, and Google Merchant Center) and a structured approach to testing, reporting, and continuous refinement.…I’m a digital marketing and performance specialist based in Patras, Greece, with experience across paid search, social, programmatic, and ongoing campaign optimization. I’ve worked with major clients including Germanos, Oté Group, Whirpool, and Toyota/Lexus UK, and I enjoy turning data into practical improvements that help campaigns perform better every day. I manage and optimize large ad accounts and monthly budgets, focusing on measurable outcomes and staying current with new platform features and tactics. Alongside performance marketing, I bring strong analytics skills (including GA4, Google Analytics, and Google Merchant Center) and a structured approach to testing, reporting, and continuous refinement.

Available to hire

I’m a digital marketing and performance specialist based in Patras, Greece, with experience across paid search, social, programmatic, and ongoing campaign optimization. I’ve worked with major clients including Germanos, Oté Group, Whirpool, and Toyota/Lexus UK, and I enjoy turning data into practical improvements that help campaigns perform better every day.

I manage and optimize large ad accounts and monthly budgets, focusing on measurable outcomes and staying current with new platform features and tactics. Alongside performance marketing, I bring strong analytics skills (including GA4, Google Analytics, and Google Merchant Center) and a structured approach to testing, reporting, and continuous refinement.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Paid Search Account Executive at T&Pm (Client: Whirlpool UK, FR, IT, PL; Client: Toyota UK & Lexus UK)

June 1, 2023 - Present

Owned and optimized paid search accounts for multinational clients. Managed day-to-day optimizations across a large number of ads and kept campaigns up to date with new features. Worked with account measurement and reporting across priority markets, continuing into the current role while managing sizable monthly budgets.

Performance Marketing Executive at Mindshare Greece (Client: Germanos, OTE Group)

June 1, 2021 - June 1, 2023

Handled performance marketing activities for clients including Germanos and OTE Group, supporting paid acquisition and campaign optimization across relevant digital channels and measurement.

Digital Marketing Manager at Freelancer

November 1, 2019 - May 1, 2021

Freelance digital marketing work supporting performance and growth initiatives. Focus on paid and social channels, campaign setup, optimization, and reporting to drive measurable results.

Travel Agent (Kalid on a Tours) at Kalid on a Tours - Tourism Office

October 1, 2017 - October 1, 2019

Provided travel-related services as a travel agent, supporting client bookings and travel coordination.