Arwa El Shayegi

Lead marketing strategy and planning across multiple brands, aligning marketing initiatives to commercial objectives, customer needs, and growth opportunities. Develop and oversee integrated campaigns across digital, social media, CRM, influencer marketing, PR, partnerships, activations, and offline touchpoints. Own brand positioning, campaign planning, creative direction, content strategy, and go-to-market initiatives. Manage agencies, production partners, influencers, media suppliers, budgets, and cross-functional execution. Use customer insights, campaign data, market research, and performance reporting to evaluate effectiveness and identify growth opportunities, supported by AI-enabled workflows for planning, research, content development, analysis, and team productivity.

Developed marketing strategies and integrated campaigns based on client goals, audience insights, and market opportunities. Led campaign planning, social media strategy, content direction, influencer collaborations, and digital marketing initiatives. Managed multiple projects, client relationships, timelines, deliverables, strategic recommendations, and performance reporting.

Develop strategic marketing plans, marketing assessments, brand positioning, customer acquisition strategies, go-to-market plans, and growth roadmaps. Advise businesses on digital marketing, customer experience, content strategy, B2B opportunities, partnerships, and marketing operations.