Mahesh Mali
I’m Mahesh Mali, a Performance Marketing Intern with hands-on experience managing Meta Ads and Google Ads for lead generation and D2C brands.
About
I’m Mahesh Mali, a Performance Marketing Intern with hands-on experience managing Meta Ads and Google Ads for lead generation and D2C brands. I’ve managed ₹3L+ monthly ad spend across real estate, edtech, coaching, supplements, and skincare clients—working across funnel optimization, creative testing, audience segmentation, and performance analysis to improve lead quality and efficiency.
I enjoy turning data into action: building testing plans, monitoring campaign health, and using automation to reduce manual reporting work. From planning and launching full-funnel campaigns to supporting CRO and lead nurturing, I focus on measurable outcomes like lead growth, CPL reductions, and scalable acquisition systems using tools like n8n, Google Sheets, Semrush, Canva, and marketing automation workflows.
- Joined September 2026
Skills· 15
Languages
- EnglishAdvanced
- HindiAdvanced
- Marathi (Marāṭhī)Fluent
Industry experience
- Education
- Real Estate & Construction
- Healthcare
- Consumer Goods
- Other
Work experience
Managed and optimized Meta Ads campaigns for 7 lead-generation clients across real estate, edtech, and coaching, with partial involvement in Google Ads. Planned, launched, and scaled lead generation campaigns managing over ₹3L monthly ad spend across multiple client accounts. Generated 6,000+ leads for a client at a ₹1.8L budget while maintaining CPL of ₹35–₹40. Improved CPL from ₹50–₹55 to ₹38–₹40 through audience refinement, creative testing, and campaign optimization. Supported campaign setup and optimization for D2C brands in health supplements and skincare, created performance-focused ad copies, video scripts, and creative briefs, collaborated with creators/influencers for content and paid initiatives, and prepared performance reports and client meeting insights with data-driven recommendations.
Education
Certifications and awards
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