Ashraf Hegazy
I am a digital marketing and performance marketing leader with more than 11 years of experience developing strategies, managing campaigns, creating content, and driving measurable business growth.
About
I am a digital marketing and performance marketing leader with more than 11 years of experience developing strategies, managing campaigns, creating content, and driving measurable business growth. I have worked across healthcare, pharmaceuticals, financial services, retail, hospitality, technology, education, FMCG, and B2B services, managing campaigns across Egypt, the GCC, Africa, North America, Australia, Japan, China, and India. My expertise covers paid media, SEO, SEM, social media, CRM, conversion optimization, analytics, brand management, and lead generation.
- 8 years' experience
- Joined September 2026
Skills· 35
- SEO
Instagram- Google Ads
Facebook Ads- Branding
- Leadership
- Email Marketing
- YouTube
LinkedIn- Microsoft Word
- CRM
- Copywriting
- Brand Identity
- Lead Nurturing
- Microsoft Powerpoint
- SEO Copywriting
- SEMrush
- Microsoft Office
- Microsoft Excel
Tiktok
GA4- Presentation Design
Canva- Twitter Ads
- Snapchat
- Social Media Design
- Pitch Writing
Adobe Photoshop- Pitch Deck
Adobe Illustrator- Looker Studio
Adobe InDesign- Google API
Languages
- ArabicFluent
- EnglishFluent
- Spanish; CastilianBeginner
Industry experience
- Healthcare
- Life Sciences
- Financial Services
- Consumer Goods
- Retail
- Education
- Travel & Hospitality
- Computers & Electronics
- Software & Internet
- Manufacturing
- Energy & Utilities
- Real Estate & Construction
- Professional Services
- Media & Entertainment
- Transportation & Logistics
- Wholesale & Distribution
Work experience· 10 roles
Led end-to-end B2B digital marketing and lead-generation activities, including paid media, conversion funnels, CRM tracking, and performance optimization. Focused on generating qualified corporate leads and increasing marketing contribution to the sales pipeline.
Generated qualified B2B leads and new business opportunities through targeted digital acquisition campaigns. Built a measurable lead-generation system connecting paid advertising, landing pages, CRM, and sales follow-up. Improved lead quality and acquisition efficiency through audience segmentation, creative testing, funnel optimization, remarketing, and a focus on MQLs and SQLs.
Generated qualified B2B leads through multichannel paid acquisition campaigns. Optimized audiences, creatives, bidding, budgets, landing pages, and conversion funnels to reduce CPL and CPA, improve lead quality, and increase conversion rates. Scaled successful campaigns across industries and markets while maintaining cost efficiency and strong ROAS.
Education· 12
Certifications and awards· 98
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