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I am a digital marketing and performance marketing leader with more than 11 years of experience developing strategies, managing campaigns, creating content, and driving measurable business growth. I have worked across healthcare, pharmaceuticals, financial services, retail, hospitality, technology, education, FMCG, and B2B services, managing campaigns across Egypt, the GCC, Africa, North America, Australia, Japan, China, and India. My expertise covers paid media, SEO, SEM, social media, CRM, conversion optimization, analytics, brand management, and lead generation.…I am a digital marketing and performance marketing leader with more than 11 years of experience developing strategies, managing campaigns, creating content, and driving measurable business growth. I have worked across healthcare, pharmaceuticals, financial services, retail, hospitality, technology, education, FMCG, and B2B services, managing campaigns across Egypt, the GCC, Africa, North America, Australia, Japan, China, and India. My expertise covers paid media, SEO, SEM, social media, CRM, conversion optimization, analytics, brand management, and lead generation.

Ashraf Hegazy

Digital Marketer, Performance Marketer, PPC Manager, +2

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I am a digital marketing and performance marketing leader with more than 11 years of experience developing strategies, managing campaigns, creating content, and driving measurable business growth. I have worked across healthcare, pharmaceuticals, financial services, retail, hospitality, technology, education, FMCG, and B2B services, managing campaigns across Egypt, the GCC, Africa, North America, Australia, Japan, China, and India. My expertise covers paid media, SEO, SEM, social media, CRM, conversion optimization, analytics, brand management, and lead generation.…I am a digital marketing and performance marketing leader with more than 11 years of experience developing strategies, managing campaigns, creating content, and driving measurable business growth. I have worked across healthcare, pharmaceuticals, financial services, retail, hospitality, technology, education, FMCG, and B2B services, managing campaigns across Egypt, the GCC, Africa, North America, Australia, Japan, China, and India. My expertise covers paid media, SEO, SEM, social media, CRM, conversion optimization, analytics, brand management, and lead generation.

Available to hire

I am a digital marketing and performance marketing leader with more than 11 years of experience developing strategies, managing campaigns, creating content, and driving measurable business growth. I have worked across healthcare, pharmaceuticals, financial services, retail, hospitality, technology, education, FMCG, and B2B services, managing campaigns across Egypt, the GCC, Africa, North America, Australia, Japan, China, and India. My expertise covers paid media, SEO, SEM, social media, CRM, conversion optimization, analytics, brand management, and lead generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Digital Marketing Manager at Reliance Health Egypt

June 1, 2025 - July 1, 2026

Led end-to-end B2B digital marketing and lead-generation activities, including paid media, conversion funnels, CRM tracking, and performance optimization. Focused on generating qualified corporate leads and increasing marketing contribution to the sales pipeline.

Digital Marketing Manager at MSB Business Development Agency

January 1, 2025 - December 1, 2025

Generated qualified B2B leads and new business opportunities through targeted digital acquisition campaigns. Built a measurable lead-generation system connecting paid advertising, landing pages, CRM, and sales follow-up. Improved lead quality and acquisition efficiency through audience segmentation, creative testing, funnel optimization, remarketing, and a focus on MQLs and SQLs.

Digital Marketing Manager at Golden Click Digital Marketing & Branding Agency

June 1, 2024 - March 1, 2026

Generated qualified B2B leads through multichannel paid acquisition campaigns. Optimized audiences, creatives, bidding, budgets, landing pages, and conversion funnels to reduce CPL and CPA, improve lead quality, and increase conversion rates. Scaled successful campaigns across industries and markets while maintaining cost efficiency and strong ROAS.

Media Buyer Head at Orient Planet Group

January 1, 2024 - April 1, 2026

Led multichannel media buying and performance marketing strategies for B2B clients across multiple industries and markets. Managed lead-generation campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, and YouTube. Oversaw budgets, targeting, bidding, creative testing, retargeting, landing-page optimization, conversion funnels, reporting, and team mentoring while improving lead quality, conversion rates, and client ROI.

Media Buying Head at Sofico Pharm Pharmaceutical Co.

December 1, 2023 - Present

Developed and executed marketing strategies and campaigns for eight company brands, including Now Foods, Sofico Cosmetics, Sofico Baby & Kids, Sofimer, MedTech, D.M. Pharmacies, SPS Events, and Sofico Pharm. Managed brand consistency, media buying, social media, SEO, SEM, content, planning, and strategy. Led a team of five moderators, two content writers, and two social media specialists.

Digital Marketing Head at 11D Agency

May 1, 2023 - Present

Managed digital strategy, campaign management, content creation, social media marketing, SEO, SEM, email marketing, analytics, CRO, marketing automation, brand management, lead generation, budget management, A/B testing, CRM, and online advertising. Managed digital marketing activities for 16 clients across the UAE, Oman, Saudi Arabia, and Kuwait in sectors including banking, marine services, fashion, FMCG, fitness, hospitality, events, and personal branding.

Marketing Supervisor at Andalusia Group for Medical Services

September 1, 2019 - November 1, 2023

Managed social media strategy, market research, digital marketing plans, media buying, Google Search, GDN, YouTube, email and SMS advertising, SEO for two websites, web analytics, landing pages, lead forms, content briefs, and campaign monitoring for four projects and their services.

Marketing Communications Intern at BG Rashpetco

January 1, 2019 - August 1, 2019

Supported corporate communications and B2B outreach, contributed to market and competitor research, assisted with professional marketing materials and presentations, and gained foundational experience in B2B marketing and the oil and gas industry.

Senior Digital Marketing Executive and Account Manager at Re-mood Places, Engage Agency

January 1, 2019 - August 1, 2019

Managed six client accounts, covering social media management, market research, media buying, Google Search, GDN, YouTube, email and SMS advertising, influencer campaign proposals, channel delivery, modeling services, content and media briefs, ROI monitoring, and campaign improvements.

Digital Marketing Specialist at Bee Agency

January 1, 2018 - January 1, 2019

Developed social media marketing strategies to increase brand awareness, engagement, and conversions. Created content for posts, images, videos, and stories; managed social media profiles and communities; analyzed performance metrics; monitored platform trends; and collaborated with marketing teams to align social activity with broader campaigns.

Education

Master of Business Administration in Global Marketing at ESLSCA University

January 1, 2022 - January 1, 2024

Marketing Diploma at American University in Cairo

January 1, 2019 - January 1, 2021

Bachelor of Science in Business Administration, English Section at Al-Azhar University

January 1, 2014 - January 1, 2017

Master of Business Administration in Global Marketing at ESLSCA University

January 1, 2022 - January 1, 2024

Marketing Diploma at American University in Cairo

January 1, 2019 - January 1, 2021

Bachelor of Science in Business Administration, English Section at Al-Azhar University

January 1, 2014 - January 1, 2017

Master of Business Administration in Global Marketing at ESLSCA University

January 1, 2022 - January 1, 2024

Marketing Diploma at American University in Cairo

January 1, 2019 - January 1, 2021

Bachelor of Science in Business Administration, English Section at Al-Azhar University

January 1, 2014 - January 1, 2017

Master of Business Administration in Global Marketing at ESLSCA University

January 1, 2022 - January 1, 2024

Marketing Diploma at American University in Cairo

January 1, 2019 - January 1, 2021

Bachelor of Science in Business Administration, English Section at Al-Azhar University

January 1, 2014 - January 1, 2017