Olivia Sapeÿ

Available to hire

I’m Olivia Sapeÿ, a social media manager and UGC creator based in London, helping beauty, fashion and wellbeing brands grow through creative, data-informed storytelling.

About

I’m Olivia Sapeÿ, a social media manager and UGC creator based in London, helping beauty, fashion and wellbeing brands grow through creative, data-informed storytelling. I’ve spent years developing social strategy and executing content across TikTok, Instagram and Facebook—balancing on-trend, culture-led ideas with brand consistency.

I love concepting short-form video that feels native to each platform, whether that’s filming on camera, directing creators, or editing fast-turnaround content with CapCut, Canva, Premiere Pro and Lightroom. From community management and performance reporting to paid social creative adaptation, I bring a calm, hands-on approach that builds brand affinity and keeps content performing.

  • 9 years' experience
  • Joined September 2026

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail
  • Professional Services

More experts in London, United Kingdom

Work experience· 13 roles

Social Media Manager & UGC Creator (Freelance) · Olivia Sapeÿ SocialJan 2026 – Present · 11 mos

Building considered, feeling-led social presences for founder-led and independent brands across beauty, fashion and wellbeing. Services span UGC strategy and content calendars, content creation, community management, and performance reporting.

Acting Owned Content and Media Manager · Estée Lauder Companies (Bobbi Brown Cosmetics & MAC Cosmetics)Jan 2021 – Jan 2026 · 5 yrs 1 mo

Owned organic and UGC social content creation across the Estée Lauder Companies (ELC) portfolio for UK & Ireland, supporting creator content and delivering over 4 million views across platforms. Conceived, filmed and edited short-form content including on-camera faceto-camera pieces; extended UGC creation across multiple brands and supported TikTok channel launches, TikTok LIVE content strategy, talent direction, event coverage, community engagement and active replies. Led organic performance reporting weekly and turned insights into clear recommendations; monitored platform trends and algorithm shifts and piloted new formats such as Reels and carousel storytelling. Localised global content for the UK & I audience, consistently outperforming global originals; also adapted global paid creative for the UK & I market. Managed a small team across media and social coordination, acted as the main social touchpoint across 360° campaign moments and served as key contact for the paid media a

Social & Community Engagement (earlier internship experience) · Sainsbury’s TUC Clothing / VMI InternshipJan 2021 – Jan 2026 · 5 yrs 1 mo
Digital Content & Social Media Intern · Sainsbury’s TUC Clothing (VMI)Jan 2021 – Jan 2021 · 1 mo
Social and Community Executive (Led content planning and storytelling) · River IslandJan 2018 – Jan 2021 · 3 yrs 1 mo
Acting Owned Content and Media Manager - MAC Cosmetics · Estée Lauder Companies (Bobbi Brown Cosmetics & MAC Cosmetics)Jan 2018 – Jan 2021 · 3 yrs 1 mo
Acting Owned Content and Media Manager (MAC Cosmetics) · Estée Lauder Companies: Bobbi Brown Cosmetics & MAC CosmeticsJan 2018 – Present · 8 yrs 11 mos
Paid Media & Social Media Manager · Estée Lauder Companies: Bobbi Brown Cosmetics & MAC CosmeticsJan 2018 – Jan 2021 · 3 yrs 1 mo

Education

Fashion Marketing & Communications BAHons · Falmouth University2017 – 2018
Fashion Marketing & Communications BA (Hons) · Falmouth University2017 – 2018
Fashion Marketing & Communications BA (Hons) · Falmouth University2017 – 2018
BA Honours · Falmouth University2017 – 2018

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