Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Olivia Sapey, a digital content and social media professional with 7+ years’ experience leading organic and paid social strategy for top fashion, beauty and lifestyle brands. I love shaping trend-led, brand-right storytelling across platforms, blending creative direction with data-driven optimisation to grow reach, engagement, and affinity. Across roles at Estée Lauder Companies, Estee Lauder x Bobbi Brown, MAC Cosmetics, and River Island, I’ve managed always-on community engagement, led content calendars, and supported full-funnel paid campaigns with strong reporting and actionable insights. I bring hands-on copywriting, creative briefing, and performance optimisation skills, working closely with internal teams and agencies to ensure messaging is consistent, culturally relevant, and built to scale.…I’m Olivia Sapey, a digital content and social media professional with 7+ years’ experience leading organic and paid social strategy for top fashion, beauty and lifestyle brands. I love shaping trend-led, brand-right storytelling across platforms, blending creative direction with data-driven optimisation to grow reach, engagement, and affinity. Across roles at Estée Lauder Companies, Estee Lauder x Bobbi Brown, MAC Cosmetics, and River Island, I’ve managed always-on community engagement, led content calendars, and supported full-funnel paid campaigns with strong reporting and actionable insights. I bring hands-on copywriting, creative briefing, and performance optimisation skills, working closely with internal teams and agencies to ensure messaging is consistent, culturally relevant, and built to scale.

Olivia Sapey

Social Media Manager, Digital Marketer, Content Producer, +3





I’m Olivia Sapey, a digital content and social media professional with 7+ years’ experience leading organic and paid social strategy for top fashion, beauty and lifestyle brands. I love shaping trend-led, brand-right storytelling across platforms, blending creative direction with data-driven optimisation to grow reach, engagement, and affinity. Across roles at Estée Lauder Companies, Estee Lauder x Bobbi Brown, MAC Cosmetics, and River Island, I’ve managed always-on community engagement, led content calendars, and supported full-funnel paid campaigns with strong reporting and actionable insights. I bring hands-on copywriting, creative briefing, and performance optimisation skills, working closely with internal teams and agencies to ensure messaging is consistent, culturally relevant, and built to scale.…I’m Olivia Sapey, a digital content and social media professional with 7+ years’ experience leading organic and paid social strategy for top fashion, beauty and lifestyle brands. I love shaping trend-led, brand-right storytelling across platforms, blending creative direction with data-driven optimisation to grow reach, engagement, and affinity. Across roles at Estée Lauder Companies, Estee Lauder x Bobbi Brown, MAC Cosmetics, and River Island, I’ve managed always-on community engagement, led content calendars, and supported full-funnel paid campaigns with strong reporting and actionable insights. I bring hands-on copywriting, creative briefing, and performance optimisation skills, working closely with internal teams and agencies to ensure messaging is consistent, culturally relevant, and built to scale.

Available to hire

I’m Olivia Sapey, a digital content and social media professional with 7+ years’ experience leading organic and paid social strategy for top fashion, beauty and lifestyle brands. I love shaping trend-led, brand-right storytelling across platforms, blending creative direction with data-driven optimisation to grow reach, engagement, and affinity.

Across roles at Estée Lauder Companies, Estee Lauder x Bobbi Brown, MAC Cosmetics, and River Island, I’ve managed always-on community engagement, led content calendars, and supported full-funnel paid campaigns with strong reporting and actionable insights. I bring hands-on copywriting, creative briefing, and performance optimisation skills, working closely with internal teams and agencies to ensure messaging is consistent, culturally relevant, and built to scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Work Experience

Social & Community Engagement (earlier internship experience) at Sainsbury’s TUC Clothing / VMI Internship

January 1, 2021 - January 1, 2026

Digital Content & Social Media Intern at Sainsbury’s TUC Clothing (VMI)

January 1, 2021 - January 1, 2021

Supported digital content and internal marketing initiatives related to TUC clothing within VMI operations.

Acting Owned Content and Media Manager - MAC Cosmetics at Estée Lauder Companies (Bobbi Brown Cosmetics & MAC Cosmetics)

January 1, 2018 - January 1, 2021

Owned and managed organic social content strategy and execution, including content calendars and social-first storytelling. Served as primary social contact across 360 marketing touchpoints for seamless integration with wider campaigns. Led social-first creation, event/coverage support, and influencer/creator feedback loops; briefed and co-led social shoots for TikTok/Instagram/Facebook; delivered regular organic performance reporting with actionable insights and monitored platform trends and algorithm changes for agile decisions. Partnered on paid social performance by supporting a paid media agency across Meta, TikTok, Pinterest, YouTube, and Snapchat; owned tracking assets and refined global assets for UK relevance to maximise engagement and ROAS; produced weekly and monthly reporting and collaborated with marketing teams to ensure effective campaign messaging. Supported video-on-demand compliance and worked with media partners for budget efficiency and effectiveness; co-led brand c

Acting Owned Content and Media Manager (MAC Cosmetics) at Estée Lauder Companies: Bobbi Brown Cosmetics & MAC Cosmetics

January 1, 2018 - Present

Paid Media & Social Media Manager at Estée Lauder Companies: Bobbi Brown Cosmetics & MAC Cosmetics

January 1, 2018 - January 1, 2021

Owned organic social strategy and content calendar, balancing brand storytelling with reactive, trend-led content. Acted as main social contact for 360° marketing touchpoints to ensure seamless integration of social content into wider campaigns. Led social-first creation including event coverage and influencer/creator feedback loops, briefed and co-led social-first content shoots, and delivered regular performance reporting with actionable insights to optimize strategy. Monitored platform trends and algorithm changes to inform agile content decisions and improve organic performance; piloted new formats (e.g., Reels, TikTok trends, carousels) to test and scale high-performing content; developed and localized global content for UK & I audiences. Managed organic team of 2 (Media Intern and Social Media Co-ordinator). Supported paid media via agency collaboration across Meta, TikTok, Pinterest, YouTube, and Snapchat; owned asset trackers and optimized campaign creative for engagement and

Social and Community Executive at River Island

January 1, 2018 - December 31, 2018

Supported development of a content plan through collaboration with marketing and creative teams. Wrote and co-wrote copy to drive story-led storytelling, supported community engagement, and contributed to content and campaign development through close cross-functional working.

Acting Owned Content and Media Manager - MAC Cosmetics at Estee Lauder Companies

January 1, 2018 - January 1, 2021

Owned social content and media management for MAC Cosmetics across the UK & I, working with Bobbi Brown and MAC teams to manage both paid and organic social strategy and execution. Acted as a key contact for paid media agency support across channels and contributed to full-funnel campaigns. Managed social-first content creation, briefs and co-ordination of shoots, and performance reporting with actionable insights to optimize content strategy. Monitored platform trends and algorithm changes, piloted new formats, and localized global content to UK & I audiences. Developed and refined asset trackers, optimized campaign creatives to maximize engagement and ROAS, and collaborated with marketing teams to ensure consistent brand messaging. Supported media partnerships and managed Video on Demand compliance requirements alongside agency partners.

PR & Comms Intern at John Lewis & Partners

January 1, 2017 - December 31, 2017

Contributed to PR and communications work, building experience in content creation and community engagement. Focused on organic and paid social support activities for top fashion and beauty brands, including creating trend-led content designed to drive engagement and brand affinity across social platforms.

Social Media Intern at Kurt Geiger Social Media Intern

January 1, 2016 - January 1, 2016

Social Media Intern at Kurt Geiger Social

January 1, 2016 - January 1, 2016