Richard Sosanya
I’m a freelance paid social specialist based between London and Bangkok, with 4+ years of experience managing high-performing B2B and B2C campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat and Google.
About
I’m a freelance paid social specialist based between London and Bangkok, with 4+ years of experience managing high-performing B2B and B2C campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat and Google. I’m comfortable owning the work end-to-end—turning audience insights into strategy, building and optimising campaigns, and guiding clients through reporting, recommendations, and renewal decisions.
I also bring a creative edge from running my own travel and lifestyle content brand across Asia (40K+ Instagram and 8K+ TikTok), which helps me spot what resonates and translate that into better creative and targeting. Whether it’s resolving pixel and conversion tracking issues, running CRO audits, or presenting results clearly to senior stakeholders, I aim to make performance feel transparent and actionable from day one.
- 6 years' experience
- Joined September 2026
Skills· 13
Languages
- EnglishAdvanced
Industry experience
- Travel & Hospitality
- Financial Services
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
More experts in London, United Kingdom
Work experience· 6 roles
Deliver standalone paid social campaigns across hospitality, finance and consumer sectors, including bespoke audience targeting builds and sponsored content. Focus on improving performance and ROI through ongoing campaign optimisation and clear client communication.
Owned set-up, management and optimisation of paid social campaigns across platforms, refining targeting and creative to improve performance and ROI. Managed budgets and delivered performance reporting and insight directly to clients and stakeholders, including inclusive strategy work for the disabled community. Resolved pixel and conversion-tracking issues and supported pitches, proposals and tailored strategy.
Built and led campaigns across Meta, LinkedIn and Google for B2B and B2C accounts, developing client relationships and tailored strategy to maximise ROI. Ran CRO audits to identify and act on conversion opportunities, produced weekly/bi-weekly/monthly reporting, and supported peers across multiple client accounts.
Education
Certifications and awards· 8
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