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I’m a freelance paid social specialist based between London and Bangkok, with 4+ years of experience managing high-performing B2B and B2C campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat and Google. I’m comfortable owning the work end-to-end—turning audience insights into strategy, building and optimising campaigns, and guiding clients through reporting, recommendations, and renewal decisions. I also bring a creative edge from running my own travel and lifestyle content brand across Asia (40K+ Instagram and 8K+ TikTok), which helps me spot what resonates and translate that into better creative and targeting. Whether it’s resolving pixel and conversion tracking issues, running CRO audits, or presenting results clearly to senior stakeholders, I aim to make performance feel transparent and actionable from day one.…I’m a freelance paid social specialist based between London and Bangkok, with 4+ years of experience managing high-performing B2B and B2C campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat and Google. I’m comfortable owning the work end-to-end—turning audience insights into strategy, building and optimising campaigns, and guiding clients through reporting, recommendations, and renewal decisions. I also bring a creative edge from running my own travel and lifestyle content brand across Asia (40K+ Instagram and 8K+ TikTok), which helps me spot what resonates and translate that into better creative and targeting. Whether it’s resolving pixel and conversion tracking issues, running CRO audits, or presenting results clearly to senior stakeholders, I aim to make performance feel transparent and actionable from day one.

Richard Sosanya

Digital Marketer, PPC Manager, Performance Marketer, +2

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I’m a freelance paid social specialist based between London and Bangkok, with 4+ years of experience managing high-performing B2B and B2C campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat and Google. I’m comfortable owning the work end-to-end—turning audience insights into strategy, building and optimising campaigns, and guiding clients through reporting, recommendations, and renewal decisions. I also bring a creative edge from running my own travel and lifestyle content brand across Asia (40K+ Instagram and 8K+ TikTok), which helps me spot what resonates and translate that into better creative and targeting. Whether it’s resolving pixel and conversion tracking issues, running CRO audits, or presenting results clearly to senior stakeholders, I aim to make performance feel transparent and actionable from day one.…I’m a freelance paid social specialist based between London and Bangkok, with 4+ years of experience managing high-performing B2B and B2C campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat and Google. I’m comfortable owning the work end-to-end—turning audience insights into strategy, building and optimising campaigns, and guiding clients through reporting, recommendations, and renewal decisions. I also bring a creative edge from running my own travel and lifestyle content brand across Asia (40K+ Instagram and 8K+ TikTok), which helps me spot what resonates and translate that into better creative and targeting. Whether it’s resolving pixel and conversion tracking issues, running CRO audits, or presenting results clearly to senior stakeholders, I aim to make performance feel transparent and actionable from day one.

Available to hire

I’m a freelance paid social specialist based between London and Bangkok, with 4+ years of experience managing high-performing B2B and B2C campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat and Google. I’m comfortable owning the work end-to-end—turning audience insights into strategy, building and optimising campaigns, and guiding clients through reporting, recommendations, and renewal decisions.

I also bring a creative edge from running my own travel and lifestyle content brand across Asia (40K+ Instagram and 8K+ TikTok), which helps me spot what resonates and translate that into better creative and targeting. Whether it’s resolving pixel and conversion tracking issues, running CRO audits, or presenting results clearly to senior stakeholders, I aim to make performance feel transparent and actionable from day one.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance Paid Social

April 1, 2026 - Present

Deliver standalone paid social campaigns across hospitality, finance and consumer sectors, including bespoke audience targeting builds and sponsored content. Focus on improving performance and ROI through ongoing campaign optimisation and clear client communication.

Paid Social Manager at Purple Goat

November 1, 2024 - April 1, 2026

Owned set-up, management and optimisation of paid social campaigns across platforms, refining targeting and creative to improve performance and ROI. Managed budgets and delivered performance reporting and insight directly to clients and stakeholders, including inclusive strategy work for the disabled community. Resolved pixel and conversion-tracking issues and supported pitches, proposals and tailored strategy.

Senior Paid Social Marketing Exec at TGM

September 1, 2023 - September 1, 2024

Built and led campaigns across Meta, LinkedIn and Google for B2B and B2C accounts, developing client relationships and tailored strategy to maximise ROI. Ran CRO audits to identify and act on conversion opportunities, produced weekly/bi-weekly/monthly reporting, and supported peers across multiple client accounts.

Paid Social Media Executive at Havas

March 1, 2022 - September 1, 2023

Created insight-led paid social plans against budget, KPIs and timelines across LinkedIn, Meta, TikTok, Pinterest, Snapchat and X. Managed accounts exceeding £1m in spend, including finance reconciliation and media spend updates. Delivered weekly/monthly/quarterly reporting and created/presented media plans, PCAs and QBRs.

Founder (side venture) at SNEAKRCHEF

November 1, 2020 - Present

Founded and run an online resale business, sourcing in-demand footwear and apparel. Led organic content creation across Instagram and TikTok, managed influencer relationships, and used paid boosts to expand reach.

Marketing Executive (Internship) at FACT

March 1, 2020 - June 1, 2020

Created blog content and implemented strategies to grow website traffic and audience via social and paid ads. Used email marketing tools to send updates to the company mailing list.