Shaun Froneman

Creative production across creative direction, graphic design, and 2D/3D animation. Hands-on work including motion graphics animation and online editing/compositing for short and long-form broadcast, plus VFX animation and compositing. Led and managed a team of 5 FTE direct reports, running brainstorming sessions, removing delivery barriers, and building an internal reward programme. Owned end-to-end client/agency relationship management: researched prospects, conducted pitches, managed change requests and rebilling, and delivered from brief and scope through design, approval, communication, and post-project review. Managed operational delivery and business strategy including budgets and P&L accountability, and produced digital campaigns across platforms such as YouTube, Facebook, Instagram, and websites. Created corporate explainer content from scripting and animation through shooting and editing.

Lead end-to-end creative production and client/agency relationship management for short- and long-form broadcast and digital advertising. Provide creative direction, conceptualisation, graphic design, 2D/3D animation, motion graphics, online editing/compositing for delivery, plus VFX animation and compositing. Recruit, train, and direct a team of 5 FTE direct reports; run brainstorming sessions, empower creative freedom, manage resourcing and timelines, and maintain quality deliverables. Own operational planning including budgets and P&L accountability; manage pitches and contracts, approve change requests and rebilling, and deliver post-project reviews. Drive continued revenue growth and win key contracts through hands-on leadership and client-facing influence, producing corporate explainer content from scripting through animation, shooting, and editing.

Set up a specialist animation division, including studio space, software selection, and a production pipeline. Managed team growth to 12 FTE direct reports (animators and designers) plus additional editors/compositors. Implemented division processes, workflows, and daily creative direction, including training and mentoring, performance and deadline management. Built a prospect client pipeline through networking and referrals and managed relationships with advertising agencies, producers, and post-production partners. Took sole ownership of projects including scheduling, costing, quoting, creative production and directing, and support on commercial sets. Helped achieve top studio status and approximately 50% year-on-year growth, while also conceptualising and producing broadcast design for Zee Magic and Zee World (channel identity, straplines, promotions, stings, branding, and logo design) with collaboration across time zones and stakeholders.