Lauren Guberman

Own acquisition strategy and execution across paid search (including OpenAI Ads pilot), organic search (SEO/AEO/GEO), app store marketing (ASA/ASO), Reddit, and customer review programs. Selected as strategic lead to build and scale the SEO/AEO/GEO program from the ground up, including strategy, analytics, resourcing, and execution—doubling organic traffic in the first six months. Increased new customer acquisition from paid search by 30% through campaign restructuring and experimentation. Built an AI-powered paid search landing-page creation system that doubled testing velocity while partnering with Creative and Product Marketing to accelerate CRO experimentation. Partner with Analytics on incrementality, geo-lift testing, experiment design, and measurement to guide channel investment decisions.

Owned acquisition strategy and execution across paid search (including OpenAI Ads pilot), organic search (SEO/AEO/GEO), app store marketing (ASA/ASO), Reddit, customer review programs, and other growth channels. Served as strategic lead to build and scale the SEO/AEO/GEO program from the ground up, including strategy, analytics, resourcing, and execution—doubling organic traffic in the first six months. Increased new customer acquisition from paid search by 30% through campaign restructuring, experimentation, and optimization. Built an AI-powered paid search landing-page creation system to double testing velocity, partnering with Creative and Product Marketing to accelerate CRO experimentation.

Owned a high-six-figure monthly Google and Microsoft Ads program for a financial-services marketplace, accountable for acquisition volume, lead quality, ROI, pacing, and budget efficiency. Improved portfolio profitability 50% in the first year by reducing inefficient spend and low-quality leads through rigorous testing and optimization. Managed end-to-end SEM strategy, testing, growth, pacing, and reporting with strict volume, lead-quality, and ROI goals. Led an SEM specialist responsible for day-to-day account optimization and strategy implementation. Oversaw relationships with account reps, agencies, and other third-party advertising partners.