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I’m Lauren Guberman, a growth marketing leader with 12+ years of experience building paid and organic acquisition programs across SaaS, financial services, e-commerce, and lead-gen businesses. I specialize in paid media, SEO/AEO/GEO, CRO, experimentation, and AI-powered automation—always grounded in measurement and incrementality so the channel strategy is informed by what truly drives new customer growth. In recent roles, I’ve scaled organic traffic by building SEO/AEO/GEO from the ground up, increased new customer acquisition from paid search through rigorous testing and optimization, and accelerated CRO experimentation with an AI-powered paid search landing-page creation system. I also partner closely with analytics teams on experiment design, geo-lift testing, and tracking to ensure decisions are data-backed and sustainable.…I’m Lauren Guberman, a growth marketing leader with 12+ years of experience building paid and organic acquisition programs across SaaS, financial services, e-commerce, and lead-gen businesses. I specialize in paid media, SEO/AEO/GEO, CRO, experimentation, and AI-powered automation—always grounded in measurement and incrementality so the channel strategy is informed by what truly drives new customer growth. In recent roles, I’ve scaled organic traffic by building SEO/AEO/GEO from the ground up, increased new customer acquisition from paid search through rigorous testing and optimization, and accelerated CRO experimentation with an AI-powered paid search landing-page creation system. I also partner closely with analytics teams on experiment design, geo-lift testing, and tracking to ensure decisions are data-backed and sustainable.

Lauren Guberman

Pro

Growth Marketer, Conversion Rate Optimization Expert, Digital Marketer, +2

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I’m Lauren Guberman, a growth marketing leader with 12+ years of experience building paid and organic acquisition programs across SaaS, financial services, e-commerce, and lead-gen businesses. I specialize in paid media, SEO/AEO/GEO, CRO, experimentation, and AI-powered automation—always grounded in measurement and incrementality so the channel strategy is informed by what truly drives new customer growth. In recent roles, I’ve scaled organic traffic by building SEO/AEO/GEO from the ground up, increased new customer acquisition from paid search through rigorous testing and optimization, and accelerated CRO experimentation with an AI-powered paid search landing-page creation system. I also partner closely with analytics teams on experiment design, geo-lift testing, and tracking to ensure decisions are data-backed and sustainable.…I’m Lauren Guberman, a growth marketing leader with 12+ years of experience building paid and organic acquisition programs across SaaS, financial services, e-commerce, and lead-gen businesses. I specialize in paid media, SEO/AEO/GEO, CRO, experimentation, and AI-powered automation—always grounded in measurement and incrementality so the channel strategy is informed by what truly drives new customer growth. In recent roles, I’ve scaled organic traffic by building SEO/AEO/GEO from the ground up, increased new customer acquisition from paid search through rigorous testing and optimization, and accelerated CRO experimentation with an AI-powered paid search landing-page creation system. I also partner closely with analytics teams on experiment design, geo-lift testing, and tracking to ensure decisions are data-backed and sustainable.

Next availability:

October 5, 2026

Brooklyn, United States

I’m Lauren Guberman, a growth marketing leader with 12+ years of experience building paid and organic acquisition programs across SaaS, financial services, e-commerce, and lead-gen businesses. I specialize in paid media, SEO/AEO/GEO, CRO, experimentation, and AI-powered automation—always grounded in measurement and incrementality so the channel strategy is informed by what truly drives new customer growth.

In recent roles, I’ve scaled organic traffic by building SEO/AEO/GEO from the ground up, increased new customer acquisition from paid search through rigorous testing and optimization, and accelerated CRO experimentation with an AI-powered paid search landing-page creation system. I also partner closely with analytics teams on experiment design, geo-lift testing, and tracking to ensure decisions are data-backed and sustainable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Growth Marketing Manager at Genius AI / GlossGenius

December 1, 2025 - Present

Own acquisition strategy and execution across paid search (including OpenAI Ads pilot), organic search (SEO/AEO/GEO), app store marketing (ASA/ASO), Reddit, and customer review programs. Selected as strategic lead to build and scale the SEO/AEO/GEO program from the ground up, including strategy, analytics, resourcing, and execution—doubling organic traffic in the first six months. Increased new customer acquisition from paid search by 30% through campaign restructuring and experimentation. Built an AI-powered paid search landing-page creation system that doubled testing velocity while partnering with Creative and Product Marketing to accelerate CRO experimentation. Partner with Analytics on incrementality, geo-lift testing, experiment design, and measurement to guide channel investment decisions.

Growth Marketing Manager at Genius AI / GlossGenius

August 1, 2023 - November 30, 2025

Owned acquisition strategy and execution across paid search (including OpenAI Ads pilot), organic search (SEO/AEO/GEO), app store marketing (ASA/ASO), Reddit, customer review programs, and other growth channels. Served as strategic lead to build and scale the SEO/AEO/GEO program from the ground up, including strategy, analytics, resourcing, and execution—doubling organic traffic in the first six months. Increased new customer acquisition from paid search by 30% through campaign restructuring, experimentation, and optimization. Built an AI-powered paid search landing-page creation system to double testing velocity, partnering with Creative and Product Marketing to accelerate CRO experimentation.

Sr. Acquisition Manager, SEM at SmartAsset

February 1, 2022 - June 30, 2023

Owned a high-six-figure monthly Google and Microsoft Ads program for a financial-services marketplace, accountable for acquisition volume, lead quality, ROI, pacing, and budget efficiency. Improved portfolio profitability 50% in the first year by reducing inefficient spend and low-quality leads through rigorous testing and optimization. Managed end-to-end SEM strategy, testing, growth, pacing, and reporting with strict volume, lead-quality, and ROI goals. Led an SEM specialist responsible for day-to-day account optimization and strategy implementation. Oversaw relationships with account reps, agencies, and other third-party advertising partners.

Performance Marketing

August 1, 2020 - January 31, 2022

Worked with agencies to audit, build, and optimize performance marketing strategies and campaigns across e-commerce, lead gen, and CPG clients on Meta, LinkedIn, Google, and other channels. Supported and led client communications and internal team management.

Paid Search Manager at Uncommon Goods

November 1, 2018 - June 30, 2019

Owned strategy, management, testing, and reporting of search engine advertising initiatives. Leveraged company database information, analytics platforms, and research to discover new areas for growth and increase profitability of paid search and other marketing programs. Devised and implemented a Google Shopping API bidding system in partnership with leadership and analytics—improving ROAS by 23%. Launched an in-house paid social advertising initiative and supported a non-profit partner program.

Senior Paid Search Analyst at Uncommon Goods

February 1, 2017 - October 31, 2018

Owned strategy, management, testing, and reporting of search engine advertising initiatives and contributed to performance optimization using data and research. Supported the development and rollout of paid search and related marketing improvements.

Paid Search Analyst at Uncommon Goods

September 1, 2015 - January 31, 2017

Supported paid search strategy, testing, and reporting by using analytics and research to identify growth opportunities. Helped drive profitability improvements through structured experimentation and performance monitoring.

Director, Digital Marketing at AIM Internet Marketing

April 1, 2014 - December 31, 2014

Managed all day-to-day operations of a boutique international digital marketing agency, including oversight of channel managers, landing page optimization, internal/external communications, and new business opportunities.

Digital Marketing Strategist at AIM Internet Marketing

February 1, 2012 - March 31, 2014

Planned and executed digital marketing strategy work and supported agency operations, including landing page optimization and campaign performance improvements.