Julie Techer
I’m Julie Techer, a marketing graduate with hands-on experience in product development, brand management, and 360° marketing strategy across the beauty industry.
About
I’m Julie Techer, a marketing graduate with hands-on experience in product development, brand management, and 360° marketing strategy across the beauty industry. I’ve helped build innovation pipelines, develop product briefs, and coordinate cross-functional projects—from concept and positioning to launch execution and performance follow-up.
I enjoy combining consumer insights, competitive benchmarking, and creative development to support key brand moments and local market needs. Through roles at major beauty houses, I’ve worked closely with R&D, supply chain, packaging, training, and quality teams, while also tracking sell-in/sell-out KPIs to drive continuous improvement in launches.
- 3 years' experience
- Joined September 2026
Skills· 11
Languages
- EnglishAdvanced
- FrenchFluent
- Spanish; CastilianIntermediate
Industry experience
- Consumer Goods
- Retail
More experts in Paris, France
Work experience· 4 roles
Supported cross-functional 360° strategies, including concept creation and research (moodboards, naming, claims, presentations). Managed launch tools such as gifts, sets, and “art of gifting” materials together with supply and packaging teams. Collaborated with 360° teams to anticipate and understand local market briefs and needs, and monitored sell-in/sell-out KPIs to provide actionable insights for performance improvement.
Supported product development with a team located in South Korea, including formula testing, packaging, pricing, and product positioning. Conducted monthly market research and weekly benchmarking of new beauty releases. Contributed to building a clear view of competitive landscape and market dynamics to inform product and positioning decisions.
Drafted global guidelines for go-to-market strategies and activation plans across EMEA markets. Partnered with data, brand content, PR, and social media teams to support major launches. Coordinated agency briefs, seeding kits, influencer casting, and social media performance monitoring. Created educational materials on trends and emerging market opportunities across Europe.
Education
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