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I’m Xiaming (Jasmine) Dong, a marketing professional with a strong foundation in international marketing and business strategy. I’ve built my skills through a UK master’s degree in International Marketing and hands-on experience across marketing analytics, consumer behavior, and international brand management. I enjoy turning data into action—planning and delivering multi-channel campaigns, optimizing CRM and website performance, and creating content that resonates with real audiences. From improving lead tracking quality and donor lifecycle engagement to growing organic reach and social engagement for B2B and community initiatives, I’m motivated by measurable results and cross-cultural collaboration.…I’m Xiaming (Jasmine) Dong, a marketing professional with a strong foundation in international marketing and business strategy. I’ve built my skills through a UK master’s degree in International Marketing and hands-on experience across marketing analytics, consumer behavior, and international brand management. I enjoy turning data into action—planning and delivering multi-channel campaigns, optimizing CRM and website performance, and creating content that resonates with real audiences. From improving lead tracking quality and donor lifecycle engagement to growing organic reach and social engagement for B2B and community initiatives, I’m motivated by measurable results and cross-cultural collaboration.

XIAMING (JASMINE) DONGE

Marketing Analyst, Digital Marketer, Content Producer, +4

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I’m Xiaming (Jasmine) Dong, a marketing professional with a strong foundation in international marketing and business strategy. I’ve built my skills through a UK master’s degree in International Marketing and hands-on experience across marketing analytics, consumer behavior, and international brand management. I enjoy turning data into action—planning and delivering multi-channel campaigns, optimizing CRM and website performance, and creating content that resonates with real audiences. From improving lead tracking quality and donor lifecycle engagement to growing organic reach and social engagement for B2B and community initiatives, I’m motivated by measurable results and cross-cultural collaboration.…I’m Xiaming (Jasmine) Dong, a marketing professional with a strong foundation in international marketing and business strategy. I’ve built my skills through a UK master’s degree in International Marketing and hands-on experience across marketing analytics, consumer behavior, and international brand management. I enjoy turning data into action—planning and delivering multi-channel campaigns, optimizing CRM and website performance, and creating content that resonates with real audiences. From improving lead tracking quality and donor lifecycle engagement to growing organic reach and social engagement for B2B and community initiatives, I’m motivated by measurable results and cross-cultural collaboration.

Available to hire

I’m Xiaming (Jasmine) Dong, a marketing professional with a strong foundation in international marketing and business strategy. I’ve built my skills through a UK master’s degree in International Marketing and hands-on experience across marketing analytics, consumer behavior, and international brand management.

I enjoy turning data into action—planning and delivering multi-channel campaigns, optimizing CRM and website performance, and creating content that resonates with real audiences. From improving lead tracking quality and donor lifecycle engagement to growing organic reach and social engagement for B2B and community initiatives, I’m motivated by measurable results and cross-cultural collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Beginner

Korean

Beginner

Work Experience

Digital & Campaign Marketing Coordinator at Tyne Bridge Studios NE12

June 1, 2026 - Present

Responsible for campaign planning and delivery, product launches, B2B marketing, and multi-channel management including social media, email marketing, SEO, and website optimization. Creates content calendars, handles copywriting, filming and short-form video editing, and supports CRM content and social execution across LinkedIn, Instagram, Facebook, and TikTok. Uses analytics and tooling (e.g., GA4, HubSpot/Mailchimp) to inform optimization and improve performance.

Digital & Campaign Marketing Coordinator at Tyne Bridge Studios NE12DN

June 1, 2026 - Present

Own end-to-end campaign planning and delivery, including product launches, B2B marketing, social media management, email marketing, SEO and website optimisation. Manage LinkedIn, Instagram, Facebook and TikTok content with content calendars, copywriting, filming and short-form video editing. Use CRM and analytics workflows to support performance tracking and continuous optimisation.

Marketing & Community Engagement Intern at Marke & Community Engagement Intern (volunteer/internship role listed)

October 1, 2025 - June 20, 2026

Supported social media and community engagement initiatives, including designing a Dementia Week proposal and delivering campaigns that increased community participation and audience engagement. Planned and delivered a Chinese New Year campaign to boost participation and initial audience engagement. Produced and optimized multi-platform organic content, contributed to end-to-end launch planning covering market research, positioning, website copy, SEO, social content, and campaign assets.

Marketing & Community Engagement Intern at Silverline Memories

October 1, 2025 - April 1, 2026

Designed and delivered campaign proposals and community activations, including Dementia Week proposal work to support a community engagement uplift, and a Chinese New Year campaign to drive higher participation and early audience engagement. Planned content and messaging to increase awareness through multi-channel community communication; supported engagement monitoring and optimisation.

Marketing & Social Media & Awareness Raising Volunteer/Intern at SignLea d Ltd., County Durham

September 1, 2025 - April 1, 2026

Created 70+ pieces of organic content across B2C platforms, generating 45K+ average views and achieving an average ER of 20% and CTR of 25%. Increased average content reach by 200% and supported campaigns designed to expand awareness and engagement. Produced campaign assets covering market research, positioning, website copy, SEO, social content and launch materials.

Donor Care & Communications Intern at Puyu an Care Ltd., Shanghai, China (Remote)

June 1, 2025 - September 30, 2025

Created digital content for WeChat community-based campaigns, contributing to a 15% increase in participation and local engagement. Monitored engagement metrics (views and interactions) to guide ongoing content and campaign optimization. Improved CRM data quality by standardizing and validating inputs, increasing lead tracking reliability by 40%. Developed and implemented thank-you communication templates to support donor retention and lifecycle engagement, and provided insights via engagement trend tracking to inform messaging improvements.

CRM & Social Media / Communications Support (Education Project) at Silverline Memories, Newcastle upon Tyne

June 1, 2025 - September 30, 2025

Improved CRM data quality by standardising and validating lead records, increasing lead tracking reliability by 40%. Developed and implemented thank-you communication templates to support donor retention and lifecycle engagement. Supported performance optimisation by tracking engagement trends and providing data insights to inform messaging improvements.

Donor Care & Communications Intern at Puyan Care Ltd., Shanghai, China (Remote)

June 1, 2025 - September 30, 2025

Created digital content for community-based campaigns on the WeChat platform, improving participation and local engagement. Monitored engagement metrics (views and interactions) to support ongoing content and campaign optimisation, aligning communication improvements with donor care and lifecycle engagement goals.