With over four years of hands-on experience in marketing, content creation, social media management, digital campaigns, copywriting, and event marketing, I have developed a strong understanding of how to translate marketing objectives into engaging content and coordinated campaigns that connect with target audiences. In my most recent role as a Marketing Executive at German Educare, I was responsible for planning and executing integrated marketing activities across social media, digital, email, website, print, and event channels. My experience involved developing content strategies and calendars, managing social media platforms, producing video content, writing website and campaign copy, managing WordPress content, and coordinating marketing materials for events and promotional activities. I also led the organisation’s TikTok growth initiative, managing the process from content ideation and scripting through production, publishing, and optimisation. Beyond content creation, I have gained valuable experience in project coordination and stakeholder management. I have worked closely with internal teams, external partners, and other stakeholders to deliver campaigns, webinars, education fairs, orientation programmes, and promotional activities within set timelines. These experiences have strengthened my ability to manage multiple priorities, communicate effectively, and take ownership of projects from planning through execution. My earlier experience as a Copywriter at SOCIO Intelligence further developed my skills in SEO, content research, digital marketing, and campaign copywriting for corporate and government-related clients. Combined with my Bachelor of Arts (Hons) in Mass Communication and Google Digital Marketing & E-Commerce certification, I believe I bring a strong combination of creative, digital, and communication skills to a marketing role. While much of my professional experience has been within the education sector, my marketing responsibilities have been diverse and transferable across industries. I am particularly interested in opportunities where I can apply my experience in content and digital marketing while gaining broader exposure to areas such as consumer marketing, e-commerce, brand development, and customer engagement. I am eager to learn, take on new challenges, and contribute meaningfully to a team while continuing to grow as a marketing professional.…

Nirupha Premnath

With over four years of hands-on experience in marketing, content creation, social media management, digital campaigns, copywriting, and event marketing, I have developed a strong understanding of how to translate marketing objectives into engaging content and coordinated campaigns that connect with target audiences. In my most recent role as a Marketing Executive at German Educare, I was responsible for planning and executing integrated marketing activities across social media, digital, email, website, print, and event channels. My experience involved developing content strategies and calendars, managing social media platforms, producing video content, writing website and campaign copy, managing WordPress content, and coordinating marketing materials for events and promotional activities. I also led the organisation’s TikTok growth initiative, managing the process from content ideation and scripting through production, publishing, and optimisation. Beyond content creation, I have gained valuable experience in project coordination and stakeholder management. I have worked closely with internal teams, external partners, and other stakeholders to deliver campaigns, webinars, education fairs, orientation programmes, and promotional activities within set timelines. These experiences have strengthened my ability to manage multiple priorities, communicate effectively, and take ownership of projects from planning through execution. My earlier experience as a Copywriter at SOCIO Intelligence further developed my skills in SEO, content research, digital marketing, and campaign copywriting for corporate and government-related clients. Combined with my Bachelor of Arts (Hons) in Mass Communication and Google Digital Marketing & E-Commerce certification, I believe I bring a strong combination of creative, digital, and communication skills to a marketing role. While much of my professional experience has been within the education sector, my marketing responsibilities have been diverse and transferable across industries. I am particularly interested in opportunities where I can apply my experience in content and digital marketing while gaining broader exposure to areas such as consumer marketing, e-commerce, brand development, and customer engagement. I am eager to learn, take on new challenges, and contribute meaningfully to a team while continuing to grow as a marketing professional.…

Available to hire

With over four years of hands-on experience in marketing, content creation, social media management, digital campaigns, copywriting, and event marketing, I have developed a strong understanding of how to translate marketing objectives into engaging content and coordinated campaigns that connect with target audiences.
In my most recent role as a Marketing Executive at German Educare, I was responsible for planning and executing integrated marketing activities across social media, digital, email, website, print, and event channels. My experience involved developing content strategies and calendars, managing social media platforms, producing video content, writing website and campaign copy, managing WordPress content, and coordinating marketing materials for events and promotional activities. I also led the organisation’s TikTok growth initiative, managing the process from content ideation and scripting through production, publishing, and optimisation.
Beyond content creation, I have gained valuable experience in project coordination and stakeholder management. I have worked closely with internal teams, external partners, and other stakeholders to deliver campaigns, webinars, education fairs, orientation programmes, and promotional activities within set timelines. These experiences have strengthened my ability to manage multiple priorities, communicate effectively, and take ownership of projects from planning through execution.
My earlier experience as a Copywriter at SOCIO Intelligence further developed my skills in SEO, content research, digital marketing, and campaign copywriting for corporate and government-related clients. Combined with my Bachelor of Arts (Hons) in Mass Communication and Google Digital Marketing & E-Commerce certification, I believe I bring a strong combination of creative, digital, and communication skills to a marketing role.
While much of my professional experience has been within the education sector, my marketing responsibilities have been diverse and transferable across industries. I am particularly interested in opportunities where I can apply my experience in content and digital marketing while gaining broader exposure to areas such as consumer marketing, e-commerce, brand development, and customer engagement. I am eager to learn, take on new challenges, and contribute meaningfully to a team while continuing to grow as a marketing professional.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Malay
Advanced
Tamil
Advanced

Work Experience

Marketing Executive at German Educare
July 1, 2022 - July 1, 2026
Planned and executed integrated marketing campaigns across social media, digital, email, website, print, and events to support brand awareness, engagement, and lead generation. Developed and managed content calendars; produced marketing content including social posts, website articles, brochures, presentations, campaign materials, and promotional communications. Managed social media content planning and execution across multiple platforms with consistent brand messaging. Led video content production from concept development and scripting through filming/edits and publishing, including content optimization. Managed website content using WordPress. Coordinated and supported education fairs, webinars, orientation programs, student events, and promotional activities, including event communications and social media coverage. Collaborated with internal teams, external partners, and stakeholders to ensure deliverables met timelines; supported lead management/enquiry follow-up with the recruit
Copywriter at Soci Intelligence Sdn Bhd
January 1, 2022 - July 1, 2022
Produced SEO-focused website articles and digital marketing content for corporate and government-related clients. Developed social media copy and campaign messaging across multiple digital platforms. Conducted content research and keyword analysis to support SEO and content marketing initiatives. Created ad and promotional copy aligned with campaign objectives, target audiences, and brand requirements.
Copywriter (Part-Time) at Socio Intelligence Sdn Bhd
January 1, 2022 - July 1, 2022
Produced SEO-focused website articles and digital marketing content for corporate and government-related clients. Developed social media copy and campaign messaging across multiple digital platforms. Conducted content research and keyword analysis to support SEO and content marketing initiatives. Created advertising and promotional copy aligned with campaign objectives, target audiences, and brand requirements.
Marketing & Communications Intern at Soci Intelligence Sdn Bhd
August 1, 2021 - December 1, 2021
Assisted with SEO, social media management, and digital marketing campaigns. Monitored campaign performance and prepared reports to support marketing evaluation and decision-making. Conducted market research and supported marketing proposal development. Assisted with internal onboarding, training coordination, and internal communications.
Marketing & Communications Intern at Socio Intelligence Sdn Bhd
August 1, 2021 - December 31, 2021
Assisted with SEO, social media management, and digital marketing campaigns. Monitored campaign performance and prepared reports to support marketing evaluation and decision-making. Conducted market research and assisted with marketing proposal development. Supported onboarding/training coordination and internal communications.
Sales Development Intern at Hiredly (WOBB)
January 1, 2020 - April 30, 2020
Supported lead sourcing, qualification, and distribution processes. Coordinated with consultants and internal teams to support sales activities. Assisted with customer engagement and sales administration. Maintained accurate lead information and supported day-to-day business development activities.

Education

Bachelor of Arts (Hons) Mass Communication at UCSI University
January 1, 2018 - December 31, 2021
Diploma in Mass Communication at UCSI College
January 1, 2016 - December 31, 2017
Sijil Pelajaran Malaysia (SPM) at SMK Alam Damai 5 A's
January 1, 2015 - December 31, 2015
Bachelor of Arts (Hons) Mass Communication at UCSI University
January 11, 2030 - September 23, 2026
Diploma in Mass Communication at UCSI College
January 11, 2030 - September 23, 2026
SPM at SMK Alam Damai 5 A's
January 11, 2030 - September 23, 2026

Qualifications

Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - September 23, 2026
Dean's List (2020–2022)
January 1, 2020 - December 31, 2022
Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - September 23, 2026
Dean's List (2020–2022)
January 1, 2020 - January 1, 2022

Industry Experience

Education, Government, Media & Entertainment, Professional Services, Other