Anil Aggarwal
I’m Anil Aggarwal, a digital marketing professional with 10+ years of experience building and executing data-driven search and performance strategies that improve visibility, grow pipeline, and support revenue goals.
About
I’m Anil Aggarwal, a digital marketing professional with 10+ years of experience building and executing data-driven search and performance strategies that improve visibility, grow pipeline, and support revenue goals. I’ve led end-to-end efforts across SEO and paid media—planning campaigns, optimizing landing pages, managing tracking and reporting, and continuously refining keywords, content, and targeting to maximize ROI.
I specialize in Search Engine Marketing (including Google Ads and other paid platforms), technical and content-focused SEO, lead generation, and marketing analytics. I also enjoy mentoring teams and collaborating cross-functionally with designers, developers, and content creators to deliver cohesive, measurable growth initiatives across industries—always with a strong focus on execution quality, results, and continuous learning.
- 12 years' experience
- Joined September 2026
Languages
- EnglishAdvanced
- HindiAdvanced
Industry experience
- Professional Services
- Software & Internet
- Travel & Hospitality
- Education
- Retail
- Media & Entertainment
Work experience· 5 roles
Designed and executed search engine marketing strategies to drive traffic and increase conversions using Google Ads and Bing Ads. Managed SEO across keyword research, content optimization, technical SEO, and link building to improve organic rankings, coordinating with cross-functional teams to apply SEO best practices across initiatives. Led and mentored junior team members, supporting innovation and continuous learning. Managed PPC campaigns across multiple platforms including Google Ads and social channels, monitoring performance and using data-driven adjustments to optimize ROI.
Executed Google Ads, Bing Ads, and Facebook Ads campaigns for affiliate CPA/CPS offers while managing and auditing related PPC efforts. Guided creation of landing pages and lead magnet/funnel architecture to boost conversions. Published SEO-optimized affiliate marketing content using on-page optimization, conducted SurferSEO-based audits, managed SEO campaigns for improved organic rankings and backlinks, and developed conversion-focused ad and page strategies.
Published travel package listings on online eCommerce travel portals (e.g., GetYourGuide, Viator, TripAdvisor) to generate leads. Collaborated with graphic designers to draft and post engaging social media content across Facebook, Twitter, YouTube, and Instagram. Executed on-page and off-page SEO to increase website traffic and visibility. Ran Google AdWords campaigns targeting Dubai tour packages, tracked conversions, maintained lead databases, and produced analytics reports to evaluate search terms and user geo insights for future strategy.
Education
Certifications and awards
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