Matthew Warner

Built a strategic, data-driven email marketing framework that increased eCommerce revenue and improved engagement for multiple brands, including a scalable approach for segmentation and personalization. Developed an email roadmap leveraging dynamic segmentation and personalization, collaborating with in-house SMEs and creative teams to manage content production and execution within the email calendar. Designed triggers and automation flows to create new revenue streams while curating and connecting customer journeys end-to-end. Built and QA’d campaigns and flows in Klaviyo, ensuring performance readiness and operational quality.

Led B2B lead generation strategy development and execution for teams building and deploying AI agents and prospect journeys. Developed customer personas, journeys, and lead funnel strategies, including integrating FeatureSpace into the Vis-a-Vis portfolio through product insights. Created content and data-driven insights to guide prospects to the appropriate FeatureSpace solution using an AI agent to support prospect navigation and conversion pathing.

Led U.S. CRM strategy for key clients including SiriusXM, The Washington Post, Toyota, Marshalls, and NatWest, driving innovative multi-channel acquisition and retention strategies that exceeded client business objectives. Owned CRM strategy delivery with hands-on precision, ensuring seamless execution across internal and external teams. Designed and implemented customer lifecycle programs, omnichannel journey frameworks, and MarTech integration strategies to improve customer engagement and loyalty. Created strategic research plans and led qualitative and quantitative initiatives, integrating first-party data and actionable insights with advanced analytics teams. Produced and presented thought leadership and competitive analysis materials, campaign recaps, and projections to influence client strategies.