TANUSHA MAJUMDAR
I’m Tanusha Majumdar, a marketer with about five years of hands-on experience owning campaigns and budgets end-to-end, from building go-to-market plans to launching across channels and then reading the data myself.
About
I’m Tanusha Majumdar, a marketer with about five years of hands-on experience owning campaigns and budgets end-to-end, from building go-to-market plans to launching across channels and then reading the data myself. I turn consumer and market insights into practical campaign execution—whether that’s writing and refining campaign content, optimizing keyword strategy, or improving conversion performance based on measurement.
In my recent roles in France, I’ve managed multi-channel B2B campaigns, guided budget reallocations using Adobe Analytics tagging, and built dashboards in Power BI and Adobe Analytics to help teams move faster with confidence. I also enjoy the operational side of marketing—cleaning CRM data, setting up workflows, and strengthening lead routing and nurture—so strategy translates into measurable outcomes.
- 4 years' experience
- Joined September 2026
Languages
- EnglishFluent
- FrenchIntermediate
- HindiIntermediate
- BengaliAdvanced
Industry experience
- Manufacturing
- Professional Services
- Healthcare
- Retail
- Software & Internet
- Education
Work experience· 5 roles
Owned end-to-end B2B campaigns and go-to-market execution across three semiconductor product lines. Built campaign pages (copy, keywords, content) and launched across Google Ads, social, YouTube, and external placements. Managed ~EUR 100K quarterly budget allocation using Adobe Analytics tagging, reallocating toward top performers to drive a 12% lift in conversion. Ran lead generation programs (about 5 webinars/whitepapers per month) delivering ~3,000 leads and ~5,000 registrations via gated content and lead-gen forms, supported by Marketo nurture flows. Developed Power BI and Adobe Analytics dashboards and monthly reporting on visits, paid campaigns, regions, and conversions—enabling faster team decisions. Managed 50+ homepage tiles end-to-end (topic selection, copy, imagery, review, localization across 3 languages) and used AI to tailor content to visitor personas, lifting time-on-page by ~2 seconds.
Developed lead-routing and campaign-management workflows, and documented partner-program flow in Figma, improving cross-team productivity by 30%. Prioritized sales-team requests by impact and time-to-value. Audited and cleaned Salesforce data through deduplication and validation, improving data accuracy by 70%. Built competitor-analysis and revenue dashboards using SQL and Power BI; analyzed pricing data to lift qualified pipeline by 25%.
Designed and deployed a strategy with alliance partners to stop new-customer coupon abuse, reducing abuse by 35%. Owned customer-experience analytics for a platform processing 5M+ orders per month across 25,000 dark stores, turning data into actionable recommendations for senior teams.
Education
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