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I’m Tanusha Majumdar, a marketer with about five years of hands-on experience owning campaigns and budgets end-to-end, from building go-to-market plans to launching across channels and then reading the data myself. I turn consumer and market insights into practical campaign execution—whether that’s writing and refining campaign content, optimizing keyword strategy, or improving conversion performance based on measurement. In my recent roles in France, I’ve managed multi-channel B2B campaigns, guided budget reallocations using Adobe Analytics tagging, and built dashboards in Power BI and Adobe Analytics to help teams move faster with confidence. I also enjoy the operational side of marketing—cleaning CRM data, setting up workflows, and strengthening lead routing and nurture—so strategy translates into measurable outcomes.…I’m Tanusha Majumdar, a marketer with about five years of hands-on experience owning campaigns and budgets end-to-end, from building go-to-market plans to launching across channels and then reading the data myself. I turn consumer and market insights into practical campaign execution—whether that’s writing and refining campaign content, optimizing keyword strategy, or improving conversion performance based on measurement. In my recent roles in France, I’ve managed multi-channel B2B campaigns, guided budget reallocations using Adobe Analytics tagging, and built dashboards in Power BI and Adobe Analytics to help teams move faster with confidence. I also enjoy the operational side of marketing—cleaning CRM data, setting up workflows, and strengthening lead routing and nurture—so strategy translates into measurable outcomes.

TANUSHA MAJUMDAR

Product Marketer, Marketing Analyst, Performance Marketer, +1

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I’m Tanusha Majumdar, a marketer with about five years of hands-on experience owning campaigns and budgets end-to-end, from building go-to-market plans to launching across channels and then reading the data myself. I turn consumer and market insights into practical campaign execution—whether that’s writing and refining campaign content, optimizing keyword strategy, or improving conversion performance based on measurement. In my recent roles in France, I’ve managed multi-channel B2B campaigns, guided budget reallocations using Adobe Analytics tagging, and built dashboards in Power BI and Adobe Analytics to help teams move faster with confidence. I also enjoy the operational side of marketing—cleaning CRM data, setting up workflows, and strengthening lead routing and nurture—so strategy translates into measurable outcomes.…I’m Tanusha Majumdar, a marketer with about five years of hands-on experience owning campaigns and budgets end-to-end, from building go-to-market plans to launching across channels and then reading the data myself. I turn consumer and market insights into practical campaign execution—whether that’s writing and refining campaign content, optimizing keyword strategy, or improving conversion performance based on measurement. In my recent roles in France, I’ve managed multi-channel B2B campaigns, guided budget reallocations using Adobe Analytics tagging, and built dashboards in Power BI and Adobe Analytics to help teams move faster with confidence. I also enjoy the operational side of marketing—cleaning CRM data, setting up workflows, and strengthening lead routing and nurture—so strategy translates into measurable outcomes.

Available to hire

I’m Tanusha Majumdar, a marketer with about five years of hands-on experience owning campaigns and budgets end-to-end, from building go-to-market plans to launching across channels and then reading the data myself. I turn consumer and market insights into practical campaign execution—whether that’s writing and refining campaign content, optimizing keyword strategy, or improving conversion performance based on measurement.

In my recent roles in France, I’ve managed multi-channel B2B campaigns, guided budget reallocations using Adobe Analytics tagging, and built dashboards in Power BI and Adobe Analytics to help teams move faster with confidence. I also enjoy the operational side of marketing—cleaning CRM data, setting up workflows, and strengthening lead routing and nurture—so strategy translates into measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

French

Intermediate

Hindi

Intermediate

Bengali

Advanced

Work Experience

Product Marketing Analyst at STMicroelectronics

September 1, 2024 - August 31, 2026

Owned end-to-end B2B campaigns and go-to-market execution across three semiconductor product lines. Built campaign pages (copy, keywords, content) and launched across Google Ads, social, YouTube, and external placements. Managed ~EUR 100K quarterly budget allocation using Adobe Analytics tagging, reallocating toward top performers to drive a 12% lift in conversion. Ran lead generation programs (about 5 webinars/whitepapers per month) delivering ~3,000 leads and ~5,000 registrations via gated content and lead-gen forms, supported by Marketo nurture flows. Developed Power BI and Adobe Analytics dashboards and monthly reporting on visits, paid campaigns, regions, and conversions—enabling faster team decisions. Managed 50+ homepage tiles end-to-end (topic selection, copy, imagery, review, localization across 3 languages) and used AI to tailor content to visitor personas, lifting time-on-page by ~2 seconds.

Marketing Operations Specialist at ScaleWay

May 1, 2024 - August 31, 2024

Developed lead-routing and campaign-management workflows, and documented partner-program flow in Figma, improving cross-team productivity by 30%. Prioritized sales-team requests by impact and time-to-value. Audited and cleaned Salesforce data through deduplication and validation, improving data accuracy by 70%. Built competitor-analysis and revenue dashboards using SQL and Power BI; analyzed pricing data to lift qualified pipeline by 25%.

Assistant Manager - Customer Experience at Swiggy

January 1, 2022 - January 1, 2023

Designed and deployed a strategy with alliance partners to stop new-customer coupon abuse, reducing abuse by 35%. Owned customer-experience analytics for a platform processing 5M+ orders per month across 25,000 dark stores, turning data into actionable recommendations for senior teams.

Strategy Analyst at Accenture Strategy

July 1, 2021 - January 1, 2022

Built propensity and topic models (LDA/TF-IDF) for a caller-intent case, reaching 80% accuracy and supporting the acquisition of 10,000 new customers.

Business Analyst at ZS Associates

November 1, 2020 - July 1, 2021

Built 20+ patient cohorts for population and drug-pathway analysis using real-world data platforms (Aetion, TriNetX) and Spotfire, improving trial efficiency by 30% for a Fortune 50 US pharma R&D division. Supported COVID-19 pediatric vaccination trials reaching 10,000+ children, lifting patient recruitment by 20% and regional vaccination rates by 15%.