Norasikin Zulkifli

Promoted from Account Specialist to Senior Account Specialist. Manage agency accounts across the Oceania market, overseeing more than 100 accounts per quarter and an average of 25 clients per agency. Collaborate with agencies to develop strategic META campaigns, analyse market trends, and translate insights into actionable campaign optimisations. Lead team discussions, share market insights, organise knowledge-sharing sessions, and contribute to cross-team initiatives. Selected for a Q3–Q4 2025 pilot project managing 50 top-spending META accounts collectively responsible for USD 20M in ad spend, with results benchmarked and presented directly to Meta. Previously supported the SEA market by managing client relationships, owning talent brand campaigns from targeting through ROI reporting, and collaborating with product teams to improve campaign tools and client education.

Drove territory revenue growth by developing new accounts and strengthening existing customer relationships through consultative selling. Designed and delivered technical presentations that translated product specifications into customer benefits, collaborated with engineering teams on customised solutions, and managed the full sales cycle independently while consistently meeting or exceeding sales targets.

Engaged architects and engineers to specify Corkjoint products in construction project designs. Conducted on-site product demonstrations and inspections to support customer confidence and deal closure. Prepared weekly sales and marketing performance reports for management and contributed to strategic territory planning.