Sania Mirza
I’m a senior social media manager, content strategist, and creator with more than five years of experience building social strategies, developing social-first content, and growing engaged communities.
About
I’m a senior social media manager, content strategist, and creator with more than five years of experience building social strategies, developing social-first content, and growing engaged communities. I’ve worked across gaming, entertainment, education, and consumer brands, managing everything from creative ideation and copywriting to publishing, reporting, trend research, and campaign support.
I also bring hands-on creator experience, having built a TikTok audience of more than 140K followers and generated over 6 million likes through trend-driven storytelling. I enjoy combining audience insights, creativity, and strong brand voice to create content that feels relevant, drives engagement, and supports meaningful business goals.
- 3 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Gaming
- Education
- Consumer Goods
Work experience· 4 roles
Lead social media planning, publishing, reporting, content calendar management, creative ideation, copywriting, asset coordination, campaign support, paid social support, trend research, performance analysis, and online community engagement across multiple projects for a global games and entertainment organization, including AAA game campaigns.
Supported content strategy, campaign planning, social media scheduling, community engagement, brand voice development, social media guidelines, social-first creative brainstorming, performance monitoring, and recommendations to improve reach and interaction.
Developed social-first content to strengthen brand voice, audience engagement, and visibility. Collaborated with marketing, content, and academic teams to support prospective student acquisition; planned, edited, and scheduled content; managed communities across Discord, LinkedIn, Instagram, TikTok, and Twitter/X; and researched trends and audience behavior.
Education
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