Emma Matthews

Managed content flow and prioritised tasks to meet tight deadlines. Edited manuscripts, articles, and web content for clarity, grammar, and style, including headlines and captions to ensure consistency. Proofread meticulously, shaped copy quality, and delivered editorial advice based on context cues. Conducted research to verify facts, dates, and statistics, and developed editorial guidelines and style guides. Used SEO best practices and performance metrics analysis to improve online visibility and reader engagement.

Originated long and short-form content for web and app, including UX writing (static pages, modals, CTAs). Subbed, fact-checked, and proofed copy submitted by medical advisors, and set up review processes and publishing pathways. Managed writers and the editing workflow, maintaining style guides and SEO best-practice guides and training materials. Supported marketing and fundraising copy (including merchandise), and led SEO activities such as page optimisation, keyword planning, and trend reporting.

Secured contract to create hormone-themed blog content and establish foundational content strategy. Developed a distinct company voice and expanded the website with product/company pages and launch content including product pages for the full range, FAQs, and promotional copy. Launched the Canadian Hormone Health website under the Science and Humans brand.