Mani Praneeth Sai Kamatam

Analyzed 5M+ omnichannel customer records across HomeDepot.com, mobile, BOPIS, CRM, POS, GA4, and Adobe Analytics to understand customer behavior, campaign performance, and conversion trends. Built audience segments using RFM, cohort analysis, purchase history, lifecycle stage, and digital engagement; mapped customer journeys and conversion funnels to identify friction and reduce cart abandonment by 20%. Measured channel performance and marketing ROI using CAC, CLV/LTV, ROAS, CTR, conversion rate, engagement, and revenue contribution. Evaluated Google Ads and Meta Ads with Salesforce CRM and digital engagement data; improved engagement by 18% through Adobe Target A/B and multivariate testing. Established attribution and incrementality measurement and used Python/ML to model purchase propensity and personalization, increasing AOV by 12%. Developed Tableau dashboards connected to BigQuery for exec KPIs and performance reporting, and delivered data-driven recommendations for multiple cros

Integrated Salesforce CRM, SAP ERP, sales, marketing, and customer data using SQL, AWS Glue, and Amazon S3 to create analytics-ready pipelines for enterprise marketing reporting. Analyzed marketing performance across product, customer, regional, and campaign datasets to evaluate engagement, conversion, and KPIs. Conducted segmentation and behavioral analysis using SQL, Python, and Salesforce to identify segments and purchase patterns. Built Power BI dashboards with DAX and used Amazon Redshift and Athena for reporting on campaign performance, customer acquisition, and marketing ROI. Performed campaign and A/B testing analysis that contributed to an 18% improvement in marketing ROI. Improved data quality by refining SQL queries, CTEs, window functions, and stored procedures, reducing reporting inconsistencies by 25%. Automated reporting refreshes and validation using AWS Glue/S3/SQL, reducing manual effort by 10+ hours per week; delivered ad-hoc insights that helped increase targeted pr