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I’m Alexander Whitfield, a content production manager and founder who turns ideas into stories that drive real results for B2B brands. Over the past decade, I’ve built and led production workflows across video, podcast, and written content—partnering closely with sales, marketing, and product teams to shape content around specific ICPs and turn attention into pipeline. I also host and produce “Hustle Over Everything,” a podcast and video series that translates complex business and personal finance topics into clear, audience-first episodes. I’ve grown it past 1.5 million total downloads, and I bring that same editorial discipline into studio work—owning production end to end, staying hands-on, and adapting quickly as priorities shift.…I’m Alexander Whitfield, a content production manager and founder who turns ideas into stories that drive real results for B2B brands. Over the past decade, I’ve built and led production workflows across video, podcast, and written content—partnering closely with sales, marketing, and product teams to shape content around specific ICPs and turn attention into pipeline. I also host and produce “Hustle Over Everything,” a podcast and video series that translates complex business and personal finance topics into clear, audience-first episodes. I’ve grown it past 1.5 million total downloads, and I bring that same editorial discipline into studio work—owning production end to end, staying hands-on, and adapting quickly as priorities shift.

Alexander Whitfield

Content Producer, Podcast Producer, Video Editor, +2

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I’m Alexander Whitfield, a content production manager and founder who turns ideas into stories that drive real results for B2B brands. Over the past decade, I’ve built and led production workflows across video, podcast, and written content—partnering closely with sales, marketing, and product teams to shape content around specific ICPs and turn attention into pipeline. I also host and produce “Hustle Over Everything,” a podcast and video series that translates complex business and personal finance topics into clear, audience-first episodes. I’ve grown it past 1.5 million total downloads, and I bring that same editorial discipline into studio work—owning production end to end, staying hands-on, and adapting quickly as priorities shift.…I’m Alexander Whitfield, a content production manager and founder who turns ideas into stories that drive real results for B2B brands. Over the past decade, I’ve built and led production workflows across video, podcast, and written content—partnering closely with sales, marketing, and product teams to shape content around specific ICPs and turn attention into pipeline. I also host and produce “Hustle Over Everything,” a podcast and video series that translates complex business and personal finance topics into clear, audience-first episodes. I’ve grown it past 1.5 million total downloads, and I bring that same editorial discipline into studio work—owning production end to end, staying hands-on, and adapting quickly as priorities shift.

Available to hire

I’m Alexander Whitfield, a content production manager and founder who turns ideas into stories that drive real results for B2B brands. Over the past decade, I’ve built and led production workflows across video, podcast, and written content—partnering closely with sales, marketing, and product teams to shape content around specific ICPs and turn attention into pipeline.

I also host and produce “Hustle Over Everything,” a podcast and video series that translates complex business and personal finance topics into clear, audience-first episodes. I’ve grown it past 1.5 million total downloads, and I bring that same editorial discipline into studio work—owning production end to end, staying hands-on, and adapting quickly as priorities shift.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Digital Marketing Contractor at Elevate Festival

March 1, 2024 - October 1, 2024

Translated festival brand positioning into content and targeting strategy built for tech founders, investors, and innovation communities, supporting campaign efforts that drove a full sell-out.

Founder & Executive Producer at Whitmedia Studios (Whitmedia Studios / In-House Content Studios)

January 1, 2024 - Present

Built an in-house-style podcast and content production studio from the ground up, producing video, audio, and written content for creators, entrepreneurs, and SMB clients. Stood up production workflows, editing pipeline, and publishing cadence (capacity up to five recordings per day) and implemented repeatable systems to build on existing assets. Produced long-form and short-form content, defined brand voice and positioning, secured/manage national partnerships, and led webinars and workshops that converted attendees into studio clients. Managed a small team while staying hands-on as a player-coach.

Founder & Host at Hustle Over Everything

January 1, 2020 - Present

Own the full production and distribution of a podcast and video series on entrepreneurship, culture, business, and personal finance—handling guest curation, recording schedule, episode publishing rhythm, and cross-platform distribution. Translated personal finance topics into clear, relatable stories, wrote show notes and summaries with consistent voice across YouTube, TikTok, and email, and grew the show past 1.5 million total downloads. Executed live events in partnership with B2B providers to extend reach beyond the feed.

Audience Development Manager at Postmedia Network

January 1, 2019 - September 1, 2020

Directed audience development strategy that turned editorial priorities into digital content and campaigns, managing over $300,000 in paid advertising investment. Used market research and platform analytics to shape content and targeting for growth in reach and subscriber conversion. Collaborated daily with editorial, product, and marketing teams in a matrixed organization to align content with business priorities.

Founder & Social Media Strategist at Whitmedia Marketing Agency

January 1, 2019 - January 1, 2024

Led brand voice and content strategy for a B2B SaaS client (Node), partnering with the founder and product team to target specific ICPs and drive active app users from 300 to over 10,000 (30x increase). Founded and ran a marketing agency producing brand strategy, social media, and content for SMB clients across Ontario. Produced audience-first content across Instagram, TikTok, Facebook, and LinkedIn, measured performance with GA4 and Microsoft Clarity, and reported results in plain, actionable language.