Available to hire
I’m Fariha Zahra, a social media manager and content creator based in Karachi, where I plan, produce, and optimize platform-first content across Instagram, Facebook, TikTok, and YouTube Shorts. I combine content strategy, calendar planning, and strong caption/CTA writing with hands-on short-form video editing in Canva and CapCut, focusing on measurable engagement through reach, views, shares, saves, and community interaction.
I also enjoy AI-assisted content production—using AI tools for ideation, visual prompting, and generating assets—while refining everything to match the brand, audience, and platform style. One of my original beauty content pieces reached 74.9K+ organic views without paid promotion, and I bring the same research-driven creativity to work for both local and international clients.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Freelance Social Media Manager & Content Creator at Self -Employed
January 1, 2025 - PresentPlan and create social media content across beauty, lifestyle, and business categories, from idea research to creation, editing, and publishing. Develop weekly/monthly content strategies and calendars aligned with brand goals and platform trends. Research competitor activity and industry trends to generate relevant content formats, write/refine captions, CTAs, keywords, and hashtags, and design posts/carousels in Canva. Edit Instagram Reels and other short-form videos in CapCut, adapting content approach for Instagram, Facebook, TikTok, and YouTube Shorts. Track performance metrics (reach, views, engagement, comments, shares, saves) and use insights to improve future content decisions. Support community engagement by monitoring audience responses and maintaining brand-appropriate communication. Worked with local and international clients, including an agricultural business in Poland, delivering adapted visuals and content for their target audience.
Freelance Social Media Manager & Content Creator at Self-Employed
January 1, 2025 - PresentPlanned and created social media content across beauty, lifestyle, and business, from initial research and ideation to design, editing, and publishing. Developed weekly and monthly content calendars aligned with brand goals, target audiences, competitor activity, and platform trends. Wrote captions, CTAs, keywords, and hashtags; designed posts and carousels in Canva; and edited reels/short-form videos in CapCut for Instagram, Facebook, TikTok, and YouTube Shorts. Monitored performance metrics (reach, views, engagement, comments, shares, and saves) and used insights to improve future content. Supported community engagement by responding to comments and maintaining brand-appropriate communication. Worked with local and international clients, including an agricultural business in Poland.
Freelance Social Media Manager & Content Creator at Self-Employed
January 1, 2024 - PresentPlan, create, and manage social media content for beauty, lifestyle, and business categories—from concept and research to editing and publishing. Develop content strategies and campaign ideas using audience insights plus trend and competitor research. Write and optimize captions, CTAs, keywords, and hashtags for discoverability and engagement. Produce platform-specific short-form video content edited in Canva and CapCut, monitor performance metrics (reach, views, engagement, shares, saves), and manage community engagement to guide decisions. Deliver content for local and international clients, including an agricultural business in Poland, and produce original beauty content that reached 74.9K+ organic views without paid promotion.
Quality Assurance at The Designs Firm, Karachi
January 1, 2019 - January 1, 2022Tested web and mobile applications, identified and tracked bugs, and communicated functionality and quality issues. Planned and prioritized testing activities while maintaining attention to detail and meeting deadlines.
Quality Assurance at The Designs Firm
January 1, 2019 - January 1, 2022Tested web and mobile applications, identified and tracked bugs, and communicated functionality/quality issues. Planned and prioritized testing activities while coordinating with deadlines and maintaining attention to detail.
Teacher at Preston Grammar, Karachi
January 1, 2015 - January 1, 2019Planned and delivered structured lessons for Classes 1–4 while managing classroom responsibilities and parent/student communication.
Teacher (Classes 1–4) at Preston Grammar, Karachi
January 1, 2015 - January 1, 2019Planned and delivered structured lessons for Classes 1–4, managing classroom responsibilities, communication, and daily activities.
Teacher at Preston Grammar
January 1, 2015 - January 1, 2019Planned and delivered structured lessons for Classes 1–4, managing classroom activities and responsibilities with effective communication.
Education
BBA at Iqra University
January 11, 2030 - September 23, 2026Diploma in Commerce at SBTE
January 1, 2020 - September 23, 2026BBA at Iqra University
January 11, 2030 - September 23, 2026Diploma in Commerce at SBTE
January 1, 2020 - September 23, 2026Business Administration Studies at Iqra University
January 11, 2030 - September 26, 2026Diploma in Commerce at SBTE
January 1, 2020 - January 1, 2020Business Administration Studies at Iqra University
January 11, 2030 - September 26, 2026Diploma in Commerce at SBTE
January 1, 2020 - September 26, 2026Business Administration Studies at Iqra University
January 11, 2030 - September 27, 2026Diploma in Commerce at SBTE
January 1, 2020 - January 1, 2020Business Administration Studies at Iqra University
January 11, 2030 - September 27, 2026Diploma in Commerce at SBTE
January 1, 2020 - September 27, 2026Qualifications
Social Media Management Course
January 11, 2030 - September 23, 2026AI Course (AI-Assisted Content Creation)
January 11, 2030 - September 23, 2026Social Media Management Course (In Progress)
January 11, 2030 - September 23, 2026AI Course (AI -Assisted Content Creation) (In Progress)
January 11, 2030 - September 23, 2026Meta Ads
January 11, 2030 - September 26, 2026AI-Assisted Content Creation
January 11, 2030 - September 26, 2026Meta Ads
January 11, 2030 - September 26, 2026AI-Assisted Content Creation
January 11, 2030 - September 26, 2026Meta Ads
January 11, 2030 - September 27, 2026AI-Assisted Content Creation
January 11, 2030 - September 27, 2026Meta Ads
January 11, 2030 - September 27, 2026AI-Assisted Content Creation
January 11, 2030 - September 27, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Other, Consumer Goods, Agriculture & Mining, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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