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I’m Amanda Kirby, a communications and web content leader who helps organisations reach and support people through the provision of clear, accessible information. My work spans strategy, writing, editing, design oversight, analytics, and the practical management of digital channels, from newsletters and web updates to social media promotion and engagement growth. Across my roles in education, libraries, and the New Zealand public service, I’ve supported multi-team priorities, advised senior leaders and stakeholders, and helped deliver impactful campaigns and guidance. I bring a positive attitude and a focus on measurable outcomes through strong relationships, regular reporting and continuous improvement.…I’m Amanda Kirby, a communications and web content leader who helps organisations reach and support people through the provision of clear, accessible information. My work spans strategy, writing, editing, design oversight, analytics, and the practical management of digital channels, from newsletters and web updates to social media promotion and engagement growth. Across my roles in education, libraries, and the New Zealand public service, I’ve supported multi-team priorities, advised senior leaders and stakeholders, and helped deliver impactful campaigns and guidance. I bring a positive attitude and a focus on measurable outcomes through strong relationships, regular reporting and continuous improvement.

Amanda Kirby

Writer, Web Designer, Content Producer, +5

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I’m Amanda Kirby, a communications and web content leader who helps organisations reach and support people through the provision of clear, accessible information. My work spans strategy, writing, editing, design oversight, analytics, and the practical management of digital channels, from newsletters and web updates to social media promotion and engagement growth. Across my roles in education, libraries, and the New Zealand public service, I’ve supported multi-team priorities, advised senior leaders and stakeholders, and helped deliver impactful campaigns and guidance. I bring a positive attitude and a focus on measurable outcomes through strong relationships, regular reporting and continuous improvement.…I’m Amanda Kirby, a communications and web content leader who helps organisations reach and support people through the provision of clear, accessible information. My work spans strategy, writing, editing, design oversight, analytics, and the practical management of digital channels, from newsletters and web updates to social media promotion and engagement growth. Across my roles in education, libraries, and the New Zealand public service, I’ve supported multi-team priorities, advised senior leaders and stakeholders, and helped deliver impactful campaigns and guidance. I bring a positive attitude and a focus on measurable outcomes through strong relationships, regular reporting and continuous improvement.

Available to hire

I’m Amanda Kirby, a communications and web content leader who helps organisations reach and support people through the provision of clear, accessible information. My work spans strategy, writing, editing, design oversight, analytics, and the practical management of digital channels, from newsletters and web updates to social media promotion and engagement growth.

Across my roles in education, libraries, and the New Zealand public service, I’ve supported multi-team priorities, advised senior leaders and stakeholders, and helped deliver impactful campaigns and guidance.

I bring a positive attitude and a focus on measurable outcomes through strong relationships, regular reporting and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Māori

Intermediate

Work Experience

Senior/Principal Advisor Communications at Ministry of Education (multiple teams)

January 1, 2020 - Present

Led the development and delivery of strategic communications across a wide range of kaupapa Māori and education priorities, including advisory and action plans. Provided communications advice for additional workstreams such as attendance campaigns, budget communications, and the Parent Portal. Wrote, edited, managed branding, coordinated newsletter production and digital publishing workflows, and promoted content via social media. Provided leadership and guidance to a Senior Advisor, and ensured content quality through proofreading and adherence to digital publication and web standards.

Senior Advisor / Principal Advisor Communications at Ministry of Education

January 1, 2020 - Present

Provide strategic communications advice and lead digital content activities across multiple education workstreams. Write, edit, manage and publish online content including branding, newsletter production, social media promotion and audience growth. Manage digital delivery workflows (including backend publishing and analytics), support campaign communications such as attendance and budget-related work, and advise on best-practice for digital channels including accessibility, e.g., web content and digital channel standards. Provide leadership and guidance to a Senior Advisor role.

Senior Web Content Advisor (external) at Ministry of Education

January 1, 2019 - January 1, 2020

Advise on and improve web content and digital communications for education audiences, supporting delivery across web channels. Write, proofread and edit content for online publication, and support digital layout and accessibility requirements.

Manager, Māori and Pacific Communications Team at Angie Enoka

January 1, 2017 - January 1, 2019

Managed communications within a Māori and Pacific-focused communications team and provided leadership to support communications outcomes.

Digital Channels Advisor (internal comms) at Department of Conservation

January 1, 2017 - January 1, 2019

Provide digital communications advice for internal channels for the Conservation organisation, supporting Māori and Pacific communications team needs and digital channel best practice.

Website Manager (external) at Ako Aotearoa

January 1, 2016 - January 1, 2017

Wrote, edited, and published intranet content supporting organisational change projects and campaigns such as Conservation Week. Trained staff to use the ePiServer CMS and provided regular analytics reporting.

Web Site Manager (external) at Ako Aotearoa

January 1, 2016 - January 1, 2017

Write, edit and publish intranet content and support organisational change projects and campaigns (e.g., Conservation Week). Train staff to use Episerver CMS and provide regular analytics reporting.

Web Site Editor (external) / Website content editor at National Library (secondment)

January 1, 2015 - January 1, 2016

Coordinated and published intranet content for the CEO’s office, media team, and other teams. Provided training and best-practice guidance for publishing digital content and supplied regular analytics reporting to stakeholders.

Web Content Advisor / Web Site Editor (external) and Intranet content coordinator at National Library (secondment) / National Library

January 1, 2015 - January 1, 2016

Coordinate and publish intranet content for the CEO’s office, Media Team and other groups. Provide training and best-practice advice for publishing digital content and perform regular analytics reporting on channel effectiveness.

Digital Advisor (intranet and external web sites) at Ministry of Social Development

January 1, 2010 - January 1, 2016

Write, publish and maintain web content on akea.govt.nz, manage website e-commerce facilitation and orders, and write/manage monthly EDM to over 10,000 stakeholders. Provide regular analytics reporting on channel performance to stakeholders.