I’m a social media & corporate communication professional with over eight years of experience across regional and multinational environments. I develop and execute data-driven social media strategies, manage end-to-end campaigns, and continuously optimize performance using analytics and AI-enabled tools. I enjoy collaborating cross-functionally with creative teams, influencers, and stakeholders to strengthen brand governance, improve customer engagement, and deliver measurable business results. From content planning and channel management to KPI tracking and customer experience support, I focus on turning insights into campaigns that grow awareness, engagement, and conversions.…

Dinesheran Sahathevan

I’m a social media & corporate communication professional with over eight years of experience across regional and multinational environments. I develop and execute data-driven social media strategies, manage end-to-end campaigns, and continuously optimize performance using analytics and AI-enabled tools. I enjoy collaborating cross-functionally with creative teams, influencers, and stakeholders to strengthen brand governance, improve customer engagement, and deliver measurable business results. From content planning and channel management to KPI tracking and customer experience support, I focus on turning insights into campaigns that grow awareness, engagement, and conversions.…

Available to hire

I’m a social media & corporate communication professional with over eight years of experience across regional and multinational environments. I develop and execute data-driven social media strategies, manage end-to-end campaigns, and continuously optimize performance using analytics and AI-enabled tools.

I enjoy collaborating cross-functionally with creative teams, influencers, and stakeholders to strengthen brand governance, improve customer engagement, and deliver measurable business results. From content planning and channel management to KPI tracking and customer experience support, I focus on turning insights into campaigns that grow awareness, engagement, and conversions.

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Language

Malay
Fluent
English
Advanced
Tamil
Fluent

Work Experience

Social Care Professional (Marketing & Social Media Management) at Grab
January 1, 2023 - Present
Develop and execute integrated social media strategies across digital platforms to support business objectives and brand growth. Manage end-to-end campaign planning including content creation, calendars, budget allocation, and performance tracking. Analyze social performance data, SEO metrics, and conversion rates to optimize digital campaigns using an AI-enabled test-and-learn approach. Lead brand governance, influence partner collaborations, chatbot (ADA) management, AI initiatives, and training for new agents.
Social Care Specialist at Grab Malaysia
January 1, 2020 - January 1, 2023
Execute social media content strategies across multiple platforms to drive engagement and brand awareness. Manage campaign calendars, content creation, and social media advertising budgets for performance optimization. Monitor KPIs, analytics, and conversion metrics to deliver actionable insights for continuous campaign improvements. Collaborate with creative teams, influencers, and brand partners to ensure consistent brand messaging.
Assistant Manager (Marketing & Store Operations) at Uniqlo Singapore
January 1, 2018 - January 1, 2019
Analyze sales performance and operational workflows to improve inventory management and store efficiency. Lead and train retail teams on customer service standards, product knowledge, and visual merchandising. Manage customer escalations and service recovery to meet satisfaction targets and SLA expectations. Execute in-store remarketing campaigns and promotional displays to maximize product visibility and sales.
Marketing Associate at Sheriff Security Sdn Bhd
January 1, 2016 - January 1, 2018
Drive business development by sourcing new clients through cold calling, networking, and site visits. Maintain strong client relationships to support contract renewals and address service feedback effectively. Prepare proposals, quotations, and tender documents while conducting market and competitor analysis to support strategic sales and pricing decisions.
Intern Admin – Corporate Communication at Ibu Pejabat Polis Kontinjen Selangor
January 1, 2014 - January 1, 2015
Monitor and analyze daily print and digital media coverage to produce executive media clipping reports for senior leadership. Support planning and execution of official events, press conferences, and community engagement programs. Draft and proofread press releases, internal communications, speeches, and social media content aligned with corporate messaging. Manage administrative documentation, data entry, inter-department coordination, and public inquiries professionally.

Education

Master of Corporate Communication (MCC) at Universiti Sela ngor (UNIS EL)
January 1, 2022 - September 24, 2026
Bachelor of Communication (Hons) in Corporate Communication at Curtin University
January 1, 2014 - January 1, 2017

Qualifications

Foundation in Business
January 1, 2010 - January 1, 2011
Social Media Management Certificate in Crisis Communication
January 11, 2030 - September 24, 2026

Industry Experience

Media & Entertainment, Retail, Government, Professional Services, Non-Profit Organization, Healthcare