Cha rn e lle S ets e r
I’m Char n elle Sets e r, a producer and experiential creative leader who builds unforgettable brand experiences—where story, craft, and strategy come together in both physical and digital spaces.
About
I’m Char n elle Sets e r, a producer and experiential creative leader who builds unforgettable brand experiences—where story, craft, and strategy come together in both physical and digital spaces. I founded The Vard o Agency (2022) to help clients create immersive events and marketing campaigns that resonate with audiences and drive measurable results.
My career blends hands-on technical production with strong creative direction: from live show production and scenic/set fabrication to digital design, event branding, and end-to-end program execution. I’ve led high-profile projects across entertainment, tech, nonprofits, and political sectors, and I’m passionate about building systems, partnerships, and teams that deliver outstanding work—show after show.
- 22 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Education
- Government
- Non-Profit Organization
- Travel & Hospitality
- Professional Services
- Other
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Work experience· 19 roles
Produced the Independent National Convention (INC) in 2023 and 2024, supporting rapid organizational growth and delivering keynote-level content and membership course development titled “Movement Building Through Events.”
Founded and led a boutique event production and strategic marketing firm specializing in innovative experiential solutions for a diverse client base. Own creative concepting through production design, technical execution, and campaign strategy; provide end-to-end production services (experiential design, technical production, planning) to drive audience engagement, brand loyalty, and measurable ROI.
Founded and built a boutique event production and strategic marketing firm specializing in innovative experiential solutions. Lead planning through production: experiential design, technical production, creative strategy, spatial/scenic direction, digital marketing strategy, partner/sponsor development, and budget forecasting. Deliver end-to-end events and campaigns across industries including entertainment, tech, nonprofit, and political sectors; focused on audience engagement, brand loyalty, and measurable ROI.
Education· 5
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