SHUJING LI LI

I’m Shujing Li, a psychology and design-focused researcher who loves turning messy human signals into clear insights. Through my MSc learning in design with behaviour science (including inferential statistics and causal reasoning) and my psychology dissertation using moderation and correlation analyses on stress reactivity, I enjoy asking rigorous questions about how people experience uncertainty and how support can genuinely work.

I’ve also built practical commercial and product discovery experience—running consumer and business analysis projects in Beijing, leading user discovery with interviews for a menopause support concept, and translating findings into action-ready models and proposals (like segmentation, TAM/SAM/SOM, and go-to-market planning). I’m fluent in Mandarin and work professionally in English, bringing a friendly, evidence-led approach to teamwork, experimentation, and meaningful user-centered solutions.