Katie Chambers

Curate and publish content for the BBC.co.uk homepage, working with editorial, production and marketing teams to align messaging and ensure content is accurate, timely, and audience-focused. Use audience insights and performance data to understand what messaging resonates, monitor analytics dashboards, track engagement, and develop performance reports to optimize content in real time.

Oversaw owned channels and in-house communication including social media, website updates, case studies, EDMs, and community engagement. Managed social channels and content output for international tourism boards such as Visit California and Explore Louisiana, improving views, engagement, and clicks. Developed Meta campaigns using paid advertising to surpass client KPIs (e.g., delivering 2M+ reach for Visit California) and supported ongoing community interaction and growth.

Created editorial and sponsored content for a range of clients and media brands, including pieces reaching up to 1.4M+ views. Consulted on brand direction and messaging, sub-edited content for clarity and consistency, and supported onboarding and training for junior editors in brand guidelines and editorial best practices.