Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Abdul Samad, a CRO specialist, with 9+ years of running full-funnel experimentation programs for both B2B and ecommerce businesses. I build hypothesis-driven A/B and multivariate test strategies, analyze funnel and behavioral data, and optimize landing pages, journeys, and checkout/upsell flows to increase conversion rates, qualified leads, AOV, and revenue. I love partnering across design, engineering, data, and marketing to ship experiments with clean tracking and rigorous evaluation. Using tools like GA4, VWO, and Microsoft Clarity/Hotjar-style behavior analysis, I turn insights from heatmaps and session recordings into actionable CRO roadmaps—helping teams move faster, learn consistently, and scale winning changes with measurable impact.…I’m Abdul Samad, a CRO specialist, with 9+ years of running full-funnel experimentation programs for both B2B and ecommerce businesses. I build hypothesis-driven A/B and multivariate test strategies, analyze funnel and behavioral data, and optimize landing pages, journeys, and checkout/upsell flows to increase conversion rates, qualified leads, AOV, and revenue. I love partnering across design, engineering, data, and marketing to ship experiments with clean tracking and rigorous evaluation. Using tools like GA4, VWO, and Microsoft Clarity/Hotjar-style behavior analysis, I turn insights from heatmaps and session recordings into actionable CRO roadmaps—helping teams move faster, learn consistently, and scale winning changes with measurable impact.

Abdul Samad

Conversion Rate Optimization Expert, SEO Expert, Digital Marketer, +3





I’m Abdul Samad, a CRO specialist, with 9+ years of running full-funnel experimentation programs for both B2B and ecommerce businesses. I build hypothesis-driven A/B and multivariate test strategies, analyze funnel and behavioral data, and optimize landing pages, journeys, and checkout/upsell flows to increase conversion rates, qualified leads, AOV, and revenue. I love partnering across design, engineering, data, and marketing to ship experiments with clean tracking and rigorous evaluation. Using tools like GA4, VWO, and Microsoft Clarity/Hotjar-style behavior analysis, I turn insights from heatmaps and session recordings into actionable CRO roadmaps—helping teams move faster, learn consistently, and scale winning changes with measurable impact.…I’m Abdul Samad, a CRO specialist, with 9+ years of running full-funnel experimentation programs for both B2B and ecommerce businesses. I build hypothesis-driven A/B and multivariate test strategies, analyze funnel and behavioral data, and optimize landing pages, journeys, and checkout/upsell flows to increase conversion rates, qualified leads, AOV, and revenue. I love partnering across design, engineering, data, and marketing to ship experiments with clean tracking and rigorous evaluation. Using tools like GA4, VWO, and Microsoft Clarity/Hotjar-style behavior analysis, I turn insights from heatmaps and session recordings into actionable CRO roadmaps—helping teams move faster, learn consistently, and scale winning changes with measurable impact.

Available to hire

I’m Abdul Samad, a CRO specialist, with 9+ years of running full-funnel experimentation programs for both B2B and ecommerce businesses. I build hypothesis-driven A/B and multivariate test strategies, analyze funnel and behavioral data, and optimize landing pages, journeys, and checkout/upsell flows to increase conversion rates, qualified leads, AOV, and revenue.

I love partnering across design, engineering, data, and marketing to ship experiments with clean tracking and rigorous evaluation. Using tools like GA4, VWO, and Microsoft Clarity/Hotjar-style behavior analysis, I turn insights from heatmaps and session recordings into actionable CRO roadmaps—helping teams move faster, learn consistently, and scale winning changes with measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Urdu

Fluent

Work Experience

CRO Director at InvenTel TV

August 1, 2024 - Present

Led CRO strategy for direct-response eCommerce brands across landing pages, funnels, advertorials, checkout flows, and upsell sequences. Managed cross-functional teams (design, copy, development, analysis, media) to improve acquisition efficiency and on-site conversion performance. Planned and executed A/B and multivariate testing programs to increase CVR, AOV, EPC, and ROAS, with QA, implementation, and accurate tracking across GA4 and TripleWhale. Identified friction points and revenue opportunities using heatmaps, session recordings, funnel analytics, and attribution data. Partnered with paid media teams to align creative messaging and on-page experience with audience intent, and built KPI frameworks and dashboards to track testing velocity and experiment impact for executives and clients.

Senior CRO Manager at Ruby Labs

January 1, 2024 - August 31, 2024

Owned CRO for a high-traffic funnel (~10M monthly sessions), running about 15 A/B tests per month with structured, hypothesis-driven pre-analysis. Managed end-to-end experimentation cycles including research, hypothesis development, UX design, testing, rollout, and post-test evaluation. Conducted funnel analysis and competitive benchmarking to prioritize highest-impact opportunities across the user journey. Used Figma and AI-assisted prototyping tools (Lovable, V0) to speed up iteration. Evaluated results with statistical rigor to determine validity and confidently scale winning variants.

Shopify CRO Consultant at Independent / Shopify Merchants

October 1, 2023 - Present

Performed full-funnel audits and user journey analysis for Shopify stores to identify conversion bottlenecks, spikes, and drop-offs. Used GA4, Microsoft Clarity session replays, heatmaps, and Shopify analytics to conduct heuristic audits and refine UX/UI with data-backed decisions. Shipped 12–16 experiments per quarter using A/B tests, multivariate, and redirect testing with hypothesis-driven pre-analysis plans. Optimized pages with social proof, trust signals, and urgency/FOMO messaging to improve CVR, AOV, and engagement. Provided weekly/monthly reporting and used results to continuously iterate CRO roadmaps.

Manager, Website & Conversions at vFairs

June 1, 2022 - December 31, 2023

Owned conversion rate optimization for a high-traffic B2B website by designing and running structured CRO programs (A/B and multivariate tests, heatmaps, and surveys) to pinpoint conversion bottlenecks. Delivered a 127% lift in website conversions in under 12 months and 27% MoM growth in organic MQLs by leading cross-functional collaboration across development, design, SEO, and content. Implemented and maintained analytics and tracking (GA4, Google Tag Manager, Microsoft Clarity) to ensure experiment- and campaign-level accuracy. Built and tested web conversion tools (AI web bot, interactive product tours, dynamic landing pages) that generated $350K in pipeline within 7 months. Helped establish a testing culture by standardizing experimentation processes, documenting learnings, and rolling out proven patterns company-wide.

Team Lead, Digital at NX3 Digital

January 1, 2021 - June 30, 2022

Directed integrated SEO, content, and performance marketing strategy (including testing and landing page optimization guidance) across 20 concurrent client accounts. Built internal processes and training documentation to standardize experimentation and delivery best practices across a 15+ person team.

Digital Marketing Specialist at Disrupt.com (formerly Gaditek)

August 1, 2018 - January 31, 2021

Used GA4, Hotjar, and Mixpanel to test and optimize campaigns and product pages, growing organic traffic by 42% and increasing engagement on prioritized features by 30%. Improved Google Lighthouse performance scores (92 desktop / 52 mobile) and reduced page load time from 3.8s to 2.1s to support conversion and SEO objectives.

Senior SEO Specialist at Logicose

December 1, 2017 - July 31, 2018

Managed on-site/off-site SEO execution and technical audits for 22 concurrent agency clients, translating findings into landing page and conversion recommendations.