Francesca Farrugia

Owned and maintained a large portfolio of commercial, informational, educational, and transactional pages covering crypto presales, crypto investing, crypto casinos, crypto gambling, and sports betting. Managed editorial quality and EEAT alignment, carried out research and fact-checking, optimised page structure and internal and external linking, and improved readability and conversion through tables, charts, comparisons, and structured layouts. Used AI and LLM tools with editorial oversight, collaborated on prompt-engineering experiments, supported commercial campaigns, coordinated writers, and refreshed content in response to SEO, industry, and regulatory changes.

Led and managed a team of commercial writers producing crypto and fiat gambling content for US and international audiences. Worked with SEO teams to develop structured briefs aligned with keyword strategy and search intent, managed assignments and editorial workflows, edited for clarity, structure, tone, SEO basics, and factual accuracy, and independently verified claims. Maintained evergreen pages and helped achieve strong rankings and commercial results within months of launching the vertical.

Designed and delivered tailored English-language programmes for corporate professionals, with a focus on business communication, professional writing, and clarity.