I am a commercial content editor, strategist, and writer with more than three years of full-time experience creating and refining content across crypto, gambling, sports betting, investing, and other commercial sectors. I specialise in research-driven writing, editorial quality control, SEO fundamentals, EEAT alignment, and translating complex financial and technical topics into clear, useful content. I enjoy managing content workflows from start to finish and using AI tools thoughtfully to improve accuracy, efficiency, and reader experience. I have also led writers, collaborated with SEO and commercial teams, refreshed high-value pages, and supported content experiments designed to improve rankings and conversions. Alongside my commercial work, I bring extensive experience in academic, professional, and corporate editing, as well as English-language training. I am friendly, adaptable, detail-oriented, and motivated by opportunities to build strong content systems and make information easier for people to understand.…

Francesca Farrugia

I am a commercial content editor, strategist, and writer with more than three years of full-time experience creating and refining content across crypto, gambling, sports betting, investing, and other commercial sectors. I specialise in research-driven writing, editorial quality control, SEO fundamentals, EEAT alignment, and translating complex financial and technical topics into clear, useful content. I enjoy managing content workflows from start to finish and using AI tools thoughtfully to improve accuracy, efficiency, and reader experience. I have also led writers, collaborated with SEO and commercial teams, refreshed high-value pages, and supported content experiments designed to improve rankings and conversions. Alongside my commercial work, I bring extensive experience in academic, professional, and corporate editing, as well as English-language training. I am friendly, adaptable, detail-oriented, and motivated by opportunities to build strong content systems and make information easier for people to understand.…

Available to hire

I am a commercial content editor, strategist, and writer with more than three years of full-time experience creating and refining content across crypto, gambling, sports betting, investing, and other commercial sectors. I specialise in research-driven writing, editorial quality control, SEO fundamentals, EEAT alignment, and translating complex financial and technical topics into clear, useful content. I enjoy managing content workflows from start to finish and using AI tools thoughtfully to improve accuracy, efficiency, and reader experience.

I have also led writers, collaborated with SEO and commercial teams, refreshed high-value pages, and supported content experiments designed to improve rankings and conversions. Alongside my commercial work, I bring extensive experience in academic, professional, and corporate editing, as well as English-language training. I am friendly, adaptable, detail-oriented, and motivated by opportunities to build strong content systems and make information easier for people to understand.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Maltese
Fluent
Italian
Advanced
French
Intermediate
Spanish; Castilian
Beginner

Work Experience

Commercial Editor at ClickOut Media
August 1, 2024 - March 1, 2026
Owned and maintained a large portfolio of commercial, informational, educational, and transactional pages covering crypto presales, crypto investing, crypto casinos, crypto gambling, and sports betting. Managed editorial quality and EEAT alignment, carried out research and fact-checking, optimised page structure and internal and external linking, and improved readability and conversion through tables, charts, comparisons, and structured layouts. Used AI and LLM tools with editorial oversight, collaborated on prompt-engineering experiments, supported commercial campaigns, coordinated writers, and refreshed content in response to SEO, industry, and regulatory changes.
Commercial Content Gambling Editor at Find.co (CCN.com)
November 1, 2022 - August 1, 2024
Led and managed a team of commercial writers producing crypto and fiat gambling content for US and international audiences. Worked with SEO teams to develop structured briefs aligned with keyword strategy and search intent, managed assignments and editorial workflows, edited for clarity, structure, tone, SEO basics, and factual accuracy, and independently verified claims. Maintained evergreen pages and helped achieve strong rankings and commercial results within months of launching the vertical.
English Language Trainer (ESL / ESP) at Enteractive Malta Ltd.
October 1, 2021 - May 1, 2023
Designed and delivered tailored English-language programmes for corporate professionals, with a focus on business communication, professional writing, and clarity.
Freelance Content Writer & Editor at Various Clients
August 1, 2018 - November 1, 2022
Produced long-form articles, features, reviews, and marketing content for clients including Catena Media, SA Consult, FIDEM Charity Foundation, Pierre Faure Real Estate, Showshappening.com, and fashion brands in Malta. Created research-driven content across law, real estate, culture, lifestyle, fashion, and gaming, including online casino and gaming reviews for international audiences.
Proofreader & Editor (Academic & Professional) at Corporate and Academic Clients
April 1, 2011 - May 1, 2023
Edited and proofread technical, academic, and professional content for corporate and academic clients. Reviewed dissertations and theses from diploma to doctoral level across IT, business, engineering, psychology, sustainability, and media studies. Also edited a published book on entrepreneurship.
Lecturer of English & Department Co-ordinator at Institute of Tourism Studies
January 1, 2002 - January 1, 2019
Taught English and coordinated the department within a tourism education setting.

Education

BA (Hons) English - First Class at University of Malta
January 11, 2030 - September 24, 2026
Postgraduate Diploma in Digital Marketing at Institute of Computer Education (ICE) Malta
January 11, 2030 - September 24, 2026

Qualifications

TEFL Certificate
January 11, 2030 - September 24, 2026
TEFL Certificate
January 11, 2030 - September 24, 2026
SEO Certificate
January 11, 2030 - September 24, 2026

Industry Experience

Media & Entertainment, Gaming, Financial Services, Software & Internet, Education, Real Estate & Construction, Travel & Hospitality, Professional Services, Non-Profit Organization, Retail