Supriya Varpe

Led multi-channel performance marketing and technical SEO to drive full-funnel lead generation and patient conversions. Managed $27K+ in Google and Meta ad spend to generate 1,000+ CRM leads and 305 patient conversions, producing $106,450+ tracked revenue and 3.9x ROAS. Improved organic performance through technical SEO audits and content/keyword optimizations, achieving 86.6% YoY growth in impressions (44.9K to 83.8K) and a 22% increase in clicks. Streamlined lead-to-appointment workflows using CRM and tracking integrations, resulting in 220 booked appointments and a 55% completion-to-paid conversion rate at an efficient cost-per-acquisition. Coordinated with development teams on GTM, analytics tracking, affiliate tracking, and API integrations to enhance attribution and reporting. Advanced AEO/GEO and AI-driven search optimization using intent and buying-journey mapping to guide content architecture and themes.

Owned SEO and B2B lead generation strategy for market research reports across multiple niches and geographies. Managed SEO, content promotion, link building, guest blogging, digital PR, and online outreach to drive qualified leads and organic visibility. Built niche-specific SEO plans for industry pages, landing pages, and high-intent commercial keywords. Led link-building and guest posting initiatives (publisher outreach, content placement, and backlink acquisition). Planned and executed digital PR campaigns across industry publications and relevant media channels. Used tools like SEMrush, Ahrefs, Google Search Console, Google Analytics, and Screaming Frog for competitor, keyword, and backlink analysis, and tracked performance across traffic, rankings, backlinks, referrals, leads, and conversions. Collaborated with content and business development teams to align SEO activities to revenue goals.

Executed SEO and lead-generation campaigns for market research reports across multiple verticals. Conducted keyword research and competitor analysis to identify high-volume and high-intent opportunities. Managed off-page SEO activities including link building, guest blogging, directory submissions, blogger outreach, and content promotion. Researched relevant industry websites and publications and supported outreach for guest posting and backlinks. Contributed to digital PR and brand promotion to improve website visibility and referral traffic. Optimized report and landing pages to improve organic rankings and traffic growth. Measured results using Google Analytics, Google Search Console, SEMrush, and Ahrefs and coordinated with content teams to deliver SEO-friendly content aligned to different niches.