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I’m Supriya Varpe, a performance-focused digital marketing leader with 10+ years of experience, including 4 years of hands-on work in performance marketing and technical SEO. I specialize in building full-funnel acquisition systems that turn clicks into qualified CRM leads and measurable revenue, partnering across Google Ads, Meta Ads, Yelp, Local Services Ads, and organic channels. I love using data to drive better decisions—using GA4, GTM, Looker Studio, SEMrush, Screaming Frog, and CRM attribution to continuously optimize ROAS, CPA, and conversion rates. I’ve scaled organic visibility (over 86% impression growth), managed $27K+ in ad spend with strong pipeline results, and streamlined lead-to-appointment workflows for real business outcomes in healthcare and B2B research markets.…I’m Supriya Varpe, a performance-focused digital marketing leader with 10+ years of experience, including 4 years of hands-on work in performance marketing and technical SEO. I specialize in building full-funnel acquisition systems that turn clicks into qualified CRM leads and measurable revenue, partnering across Google Ads, Meta Ads, Yelp, Local Services Ads, and organic channels. I love using data to drive better decisions—using GA4, GTM, Looker Studio, SEMrush, Screaming Frog, and CRM attribution to continuously optimize ROAS, CPA, and conversion rates. I’ve scaled organic visibility (over 86% impression growth), managed $27K+ in ad spend with strong pipeline results, and streamlined lead-to-appointment workflows for real business outcomes in healthcare and B2B research markets.

Supriya Varpe

Digital Marketer, SEO Expert, PPC Manager, +2

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I’m Supriya Varpe, a performance-focused digital marketing leader with 10+ years of experience, including 4 years of hands-on work in performance marketing and technical SEO. I specialize in building full-funnel acquisition systems that turn clicks into qualified CRM leads and measurable revenue, partnering across Google Ads, Meta Ads, Yelp, Local Services Ads, and organic channels. I love using data to drive better decisions—using GA4, GTM, Looker Studio, SEMrush, Screaming Frog, and CRM attribution to continuously optimize ROAS, CPA, and conversion rates. I’ve scaled organic visibility (over 86% impression growth), managed $27K+ in ad spend with strong pipeline results, and streamlined lead-to-appointment workflows for real business outcomes in healthcare and B2B research markets.…I’m Supriya Varpe, a performance-focused digital marketing leader with 10+ years of experience, including 4 years of hands-on work in performance marketing and technical SEO. I specialize in building full-funnel acquisition systems that turn clicks into qualified CRM leads and measurable revenue, partnering across Google Ads, Meta Ads, Yelp, Local Services Ads, and organic channels. I love using data to drive better decisions—using GA4, GTM, Looker Studio, SEMrush, Screaming Frog, and CRM attribution to continuously optimize ROAS, CPA, and conversion rates. I’ve scaled organic visibility (over 86% impression growth), managed $27K+ in ad spend with strong pipeline results, and streamlined lead-to-appointment workflows for real business outcomes in healthcare and B2B research markets.

Available to hire

I’m Supriya Varpe, a performance-focused digital marketing leader with 10+ years of experience, including 4 years of hands-on work in performance marketing and technical SEO. I specialize in building full-funnel acquisition systems that turn clicks into qualified CRM leads and measurable revenue, partnering across Google Ads, Meta Ads, Yelp, Local Services Ads, and organic channels.

I love using data to drive better decisions—using GA4, GTM, Looker Studio, SEMrush, Screaming Frog, and CRM attribution to continuously optimize ROAS, CPA, and conversion rates. I’ve scaled organic visibility (over 86% impression growth), managed $27K+ in ad spend with strong pipeline results, and streamlined lead-to-appointment workflows for real business outcomes in healthcare and B2B research markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Digital Marketing Team Lead at Caprium

April 1, 2023 - Present

Led multi-channel performance marketing and technical SEO to drive full-funnel lead generation and patient conversions. Managed $27K+ in Google and Meta ad spend to generate 1,000+ CRM leads and 305 patient conversions, producing $106,450+ tracked revenue and 3.9x ROAS. Improved organic performance through technical SEO audits and content/keyword optimizations, achieving 86.6% YoY growth in impressions (44.9K to 83.8K) and a 22% increase in clicks. Streamlined lead-to-appointment workflows using CRM and tracking integrations, resulting in 220 booked appointments and a 55% completion-to-paid conversion rate at an efficient cost-per-acquisition. Coordinated with development teams on GTM, analytics tracking, affiliate tracking, and API integrations to enhance attribution and reporting. Advanced AEO/GEO and AI-driven search optimization using intent and buying-journey mapping to guide content architecture and themes.

Assistant Manager — Digital Marketing at Transparency Market Research

January 1, 2018 - January 1, 2022

Owned SEO and B2B lead generation strategy for market research reports across multiple niches and geographies. Managed SEO, content promotion, link building, guest blogging, digital PR, and online outreach to drive qualified leads and organic visibility. Built niche-specific SEO plans for industry pages, landing pages, and high-intent commercial keywords. Led link-building and guest posting initiatives (publisher outreach, content placement, and backlink acquisition). Planned and executed digital PR campaigns across industry publications and relevant media channels. Used tools like SEMrush, Ahrefs, Google Search Console, Google Analytics, and Screaming Frog for competitor, keyword, and backlink analysis, and tracked performance across traffic, rankings, backlinks, referrals, leads, and conversions. Collaborated with content and business development teams to align SEO activities to revenue goals.

Sr. Digital Marketing Team Lead at Absolute Reports

January 1, 2016 - January 1, 2018

Executed SEO and lead-generation campaigns for market research reports across multiple verticals. Conducted keyword research and competitor analysis to identify high-volume and high-intent opportunities. Managed off-page SEO activities including link building, guest blogging, directory submissions, blogger outreach, and content promotion. Researched relevant industry websites and publications and supported outreach for guest posting and backlinks. Contributed to digital PR and brand promotion to improve website visibility and referral traffic. Optimized report and landing pages to improve organic rankings and traffic growth. Measured results using Google Analytics, Google Search Console, SEMrush, and Ahrefs and coordinated with content teams to deliver SEO-friendly content aligned to different niches.

Sr. SEO Executive at WMS India / Wondersoft Multimedia

January 1, 2014 - January 1, 2016

Worked on Swedish international SEO projects across multiple industries and target markets. Performed on-page SEO (keyword optimization, meta tags, headings, content optimization, internal linking, and site structure improvements) and executed off-page link-building campaigns to strengthen authority and rankings. Supported Wikipedia and citation-style link-building activities while adhering to platform guidelines. Conducted competitor and keyword research to identify growth opportunities. Monitored rankings, traffic, and backlink profiles and prepared monthly performance reports using Excel, including completed activities, ranking improvements, traffic performance, and data-driven recommendations. Helped refine campaigns based on performance insights and search engine updates.

SEO Executive at Majorbrains IT Solution

January 1, 2013 - January 1, 2014

Supported local SEO engagements to improve clients’ visibility in local search results. Handled foundational on-page and off-page work such as keyword optimization, meta tags, directory submissions, and link building. Managed and optimized local business listings and citations to increase local visibility. Assisted with basic keyword research and competitor analysis and supported social media marketing and content promotion activities for relevant platforms.