MUHAMMAD SHERAZ

Plan and execute social media marketing and Meta Ads campaigns for brand awareness, engagement, leads, and conversions. Manage and support Shopify e-commerce stores for online visibility and sales growth. Conduct audience research, creative testing, budget monitoring, and performance analysis to improve conversion rates, ROAS, and client ROI. Create marketing creatives, captions, and campaign assets for both paid and organic efforts, and communicate with clients to align work with marketing goals.

Assisted in planning, setting up, monitoring, and optimizing Meta Ads campaigns across Facebook and Instagram for e-commerce and service-based businesses. Performed audience research, creative testing, budget monitoring, and performance analysis to find optimization opportunities and improve ROAS while reducing CPA. Supported organic marketing by creating content ideas, captions, and content calendars. Helped with tracking and optimization using Meta Pixel, Conversion API, Shopify, GA4, and GTM, and produced competitor research support, A/B testing assistance, and performance reports.

Delivered branded marketing visuals, social media creatives, and promotional materials for freelance clients. Supported digital marketing activities by maintaining design quality and delivering work on time for different campaign requirements.