Available to hire
I’m a content marketing and copywriting professional with 7+ years of experience creating conversion-focused web, email, and social content, as well as data-informed content strategies that improve performance. I love turning complex information into clear, engaging messaging—whether I’m writing SEO-led blog posts, landing pages, newsletters, or sponsored content that still holds editorial accuracy.
In my roles, I’ve led content and social strategy, supported growth through SEO insights, and optimized results using A/B testing across ads, audiences, and landing pages. I also enjoy the details: editing and publishing content in line with brand voice, managing outreach for guest posting and backlinks, and keeping up with industry updates so the content stays timely, relevant, and trustworthy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Content Marketing Manager at Nulab
May 1, 2023 - July 1, 2026Led monthly content and social media strategy, defining topics and SEO direction; grew blog traffic to 56K monthly visits. Ran A/B testing across ads, audiences, and landing pages. Created copy for paid and organic content across Google, LinkedIn, and Meta. Wrote conversion-focused copy across blogs, landing pages, newsletters, and emails. Edited and published freelance blog content aligned with brand voice and SEO best practices. Led guest posting efforts, managing outreach, editing, and backlink opportunities.
Copywriter at Peninsula Canada
October 1, 2022 - May 1, 2023Created and executed a monthly blog content strategy on employment law, health and safety, and mental health in the workplace—using competitor analysis, SEO, and industry updates. Researched and translated complex legal information into clear, accessible language for a non-legal audience. Stayed up to date with employment legislation developments, producing timely, news-style articles including regulatory shifts and minimum wage updates as well as health and safety guides. Wrote copy for ad campaigns and related marketing materials.
Freelance Branded Content Writer at Market Buzz
January 1, 2021 - September 1, 2022Reported on breaking news across investment markets, producing accurate, deadline-driven content for retail investors. Researched publicly listed companies and emerging industries including mining, healthcare, technology, and renewable energy. Simplified financial and technical information into engaging, easy-to-understand articles. Produced sponsored investment content while maintaining editorial accuracy and meeting client requirements.
Branded Content Writer at The Daily Hive
October 1, 2019 - July 1, 2020Wrote sponsored articles for clients ranging from Samsung to Wendy’s and Dyson. Brainstormed responses for and wrote RFPs. Conducted phone interviews and sourced photos to support stories.
Vancouver City Guide Writer at The Infatuation
February 1, 2019 - PresentResearched and wrote a guide to Vancouver’s 29 best restaurants and bars.
City Guide Writer at The Infatuation (Vancouver City Guide),
February 1, 2019 - PresentResearched and wrote a guide to Vancouver’s 29 best restaurants and bars.
Education
UX Writing at UX Content Collective
January 1, 2025 - January 1, 2025Certificate of Journalism at Simon Fraser University
January 1, 2023 - January 1, 2023Bachelor of Behavioural Studies at Swinburne University
January 1, 2018 - January 1, 2018Branded Content Writing at University of British Columbia
January 1, 2022 - January 1, 2022Certificate IV in Professional Writing and Editing at CAE, Melbourne
January 1, 2020 - January 1, 2020Video Production & Editing at British Columbia Institute of Technology
January 1, 2023 - January 1, 2023UX Writing at UX Content Collective
January 1, 2025 - January 1, 2025Certificate of Journalism at Simon Fraser University
January 1, 2023 - January 1, 2023Bachelor of Behavioural Studies at Swinburne University
January 1, 2018 - January 1, 2018Branded Content Writing at University of British Columbia
January 1, 2022 - January 1, 2022Certificate IV in Professional Writing and Editing at CAE, Melbourne
January 1, 2020 - January 1, 2020Video Production & Editing at British Columbia Institute of Technology
January 1, 2023 - January 1, 2023UX Writing at UX Content Collective
January 1, 2025 - January 1, 2025Certificate of Journalism at Simon Fraser University
January 1, 2023 - January 1, 2023Bachelor of Behavioural Studies at Swinburne University
January 1, 2018 - January 1, 2018Branded Content Writing at University of British Columbia
January 1, 2022 - January 1, 2022Certificate IV in Professional Writing and Editing at CAE, Melbourne
January 1, 2020 - January 1, 2020Video Production & Editing at British Columbia Institute of Technology
January 1, 2023 - January 1, 2023Qualifications
UX Writing
January 1, 2025 - January 1, 2025Certificate of Journalism
January 1, 2023 - January 1, 2023Branded Content Writing
January 1, 2022 - January 1, 2022Certificate IV in Professional Writing and Editing
January 1, 2020 - January 1, 2020Video Production & Editing
January 1, 2023 - January 1, 2023Certificate of Journalism
January 1, 2023 - September 24, 2026UX Writing: UX Content Collective
January 1, 2025 - September 24, 2026Certificate IV in Professional Writing and Editing
January 1, 2020 - September 24, 2026Branded Content Writing
January 1, 2022 - September 24, 2026Video Production & Editing
January 1, 2023 - September 24, 2026Certificate IV in Professional Writing and Editing
January 1, 2020 - January 1, 2020Certificate of Journalism
January 1, 2023 - January 1, 2023UX Writing
January 1, 2025 - January 1, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Financial Services, Healthcare, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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