Available to hire
With over eight years across the creative and social media landscape, I currently lead Audience Development & Social Media at British GQ. I’ve spent the last five years turning tentpole moments into social-first opportunities—growing audiences, deepening engagement, and creating measurable commercial impact through platform-native video, franchise development, and smart partnerships.
I’m also deeply hands-on in shaping what audiences see and how they interact with it: from scaling formats like GQ Men of the Year and GQ Heroes, to evolving content into new creator-led host models, social video franchises, and SEO-led website growth. Alongside this, I’ve strengthened brand presence across Instagram, TikTok, Twitter/X, and Facebook, while building repeatable systems for content extraction, cut-downs, and performance insights that keep improving year on year.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Audience Development & Social Media Manager at British GQ (Condé Nast)
October 1, 2024 - PresentLead audience development and social media strategy across GQ owned channels (website, social, newsletters, and events). Manage tentpole franchises, secure partnerships, and drive platform-native content that strengthens digital presence and commercial value. Developed and scaled formats including GQ Men of the Year and GQ Heroes, introducing creator-led hosting, new content mechanics, and real-time editorial workflows. Oversees social video strategy and cut-down extraction, SEO/search growth initiatives, and web optimisation to improve content discovery and time on site.
Audience Development & Social Media Manager at British GQ
October 1, 2024 - September 1, 2026Leads audience development and social media strategy across GQ’s owned channels (website, social, newsletters, and events). Develops franchise and content strategies, strengthens digital presence, and drives growth, engagement, and loyalty by turning key moments into social-first content. Manages large tentpole activations and evolves formats for native performance across platforms.
Audience Development & Social Media Manager at British GQ, London
October 1, 2024 - PresentOwn and execute audience development and social media strategy across GQ’s owned channels (website, social platforms, newsletters, and events). Lead new franchise development, partnerships, and social-first content strategies while improving platform and SEO performance; collaborate closely with producers and editorial teams to drive audience growth, engagement, and commercial impact.
Associate Audience Development & Social Media Manager at British GQ (Condé Nast)
January 1, 2022 - September 30, 2024Shaped and executed audience development initiatives across GQ owned channels including website, social media, newsletters, and events. Led audience growth programs designed to increase engagement, strengthen loyalty, and convert audiences into long-term brand advocates. Supported tentpole social coverage through franchise development, platform-specific rollout planning, and performance reporting.
Associate Audience Development & Social Media Manager at British GQ
January 1, 2022 - October 1, 2024Shaped and executed audience development strategies across GQ’s owned channels, including website, social, newsletters, and events. Led initiatives to grow audiences, deepen engagement, strengthen loyalty, and turn audiences into long-term brand advocates, while supporting major event coverage and content performance improvements.
Associate Audience Development & Social Media Manager at British GQ, London
January 1, 2022 - September 30, 2024Shaped and executed audience development strategies across GQ’s owned channels. Led initiatives to grow audiences, deepen engagement and loyalty, and turn audiences into long-term brand advocates, including social-first planning and reactive/always-on publishing for key tentpole moments.
Freelance Social Media Editor at GQ, Glamour, Harvey Nichols
August 1, 2021 - January 31, 2022Developed social-first strategies, created bespoke content formats, and supported live event coverage to grow audience engagement and strengthen brand presence across platforms. For GQ Men of the Year, delivered full social rollout plans, managed cover reveal and pre-event copy, conducted red-carpet interviews, and edited/published on-site to maximise real-time engagement. Produced Twitter Moments storytelling formats and contributed to channel day-to-day execution.
Freelance Social Media Editor at GQ, Glamour, and Harper’s Bazaar
August 1, 2021 - January 1, 2022Developed social-first strategies and created bespoke content formats to support live event coverage and grow audience engagement across platforms. Produced social rollouts for GQ Men of the Year, managed on-site publishing, ran Twitter Moments storytelling formats, and contributed to social audits and strategy reshaping for Harper’s Bazaar.
Freelance Social Media Editor at GQ, Glamour, and Harvey Nichols
August 1, 2021 - January 31, 2022Developed social-first strategies, created bespoke content formats, and supported live event coverage to grow audience engagement and strengthen brand presence across platforms. For GQ Men of the Year, built the end-to-end social rollout plan, managed partner obligations, led red carpet interviews, and published on-site content. Also developed Twitter Moments storytelling formats to drive clicks and engagements.
Social Media Volunteer Crisis Counsellor at Shout
April 1, 2019 - January 31, 2021Volunteered as a crisis counsellor, providing confidential mental health support via live chat. Focused on active listening, empathetic communication, and helping individuals navigate difficult moments with practical tools, resources, and support plans. Strengthened ability to communicate effectively under pressure and incorporate diverse perspectives into storytelling and audience engagement.
Crisis Counsellor (Volunteer) at Shout
April 1, 2019 - January 31, 2021Provided confidential mental health support via live chat, including active listening, empathetic communication, and practical tools/resources and support plans to help individuals navigate difficult moments.
Social Media Editor at Esquire
February 1, 2019 - July 1, 2021Owned growth and management of Esquire’s social presence across platforms, developing content strategies, overseeing audience growth reporting, and leading digital coverage of key moments (including Esquire Townhouse). Improved platform performance through a new platform strategy, video growth initiatives, and narrative-led formats such as Twitter Moments; also created live events during COVID to engage cultural audiences.
Social Media Editor at Esquire, London
February 1, 2019 - July 31, 2021Responsible for growing and managing Esquire’s social presence across platforms, developing content strategies, overseeing audience growth and reporting, and leading digital coverage of key moments (including Esquire Townhouse). Implemented platform strategies and formats, developed event-related engagement activations, and created Twitter Moments-led storytelling to drive traffic and engagement.
Social Media Manager at The Rake
May 1, 2018 - February 1, 2019Developed and executed luxury menswear e-commerce social strategy to grow audience, increase engagement, and drive commercial performance. Increased followers, publishing output, impressions, and engagement; implemented editorial and content systems aligned to commercial priorities and delivered social sales and event coverage. Managed influencer and ambassador program and planned paid promotion strategies across social platforms.
Social Media Manager at The Rake, London
May 1, 2018 - February 28, 2019Developed and executed the brand’s social strategy to grow audience, increase engagement, and use content to drive commercial performance for a luxury men’s e-commerce platform. Improved posting cadence and content strategy, increased follower growth and key engagement metrics, and generated social-driven sales with product- and trend-led editorial shoots and influencer/ambassador programming.
Fashion Styling Assistant at Wonderland Magazine
October 1, 2017 - PresentSupported fashion editorial production for Wonderland Magazine, including sample management, showroom organization, studio upkeep, and preparation of assets ahead of the December issue. Gained fast-paced editorial experience working alongside creative teams.
Digital & PR Account Assistant at B2B Media
October 1, 2017 - April 1, 2018Supported digital marketing and PR campaigns across a fashion, lifestyle, and consumer brands portfolio. Secured digital coverage across major publications and developed social media strategies for client pitches. Produced social audits and competitor analyses and managed social channels for clients while overseeing influencer reach and partnership opportunities within the broader brand portfolio.
Fashion Styling Assistant at Wonderland Magazine, London
October 1, 2017 - PresentSupported fashion editorial production for Wonderland Magazine, including sample management, showroom organization, studio upkeep, and asset preparation ahead of the December issue, working in a fast-paced editorial environment alongside creative teams.
Digital & PR Account Assistant at B2B Media, London
October 1, 2017 - April 30, 2018Supported digital marketing and PR campaigns across a portfolio of fashion, lifestyle, and consumer brands. Secured digital coverage with leading publications and supported new business pitches with social media strategy development. Produced social audits and competitor analyses with recommendations, and managed social channels for multiple clients, including overseeing influencer outreach and partnership opportunities.
Assistant to Senior Art Editor at Media Clash Publishing
September 1, 2017 - PresentSupported production of upcoming issues of Bath Life and Bristol Life magazines, assisting with artwork preparation, image editing, and editorial layout to ensure content was publication-ready.
Assistant to Senior Art Editor at Media Clash Publishing, Bath
September 1, 2017 - PresentSupported production of upcoming Bath Life and Bristol Life issues by assisting with artwork preparation, image editing, and editorial layout to ensure publication-ready content.
Freelance Digital Marketing Assistant at Cogent Communications
August 1, 2017 - September 1, 2017Supported digital marketing projects across multiple clients, including social media and digital marketing strategy development. Worked on landing page improvements, CTA optimization, email marketing campaigns, and content creation; used analytics and performance insights to refine marketing activity and improve audience engagement.
Freelance Digital Marketing Assistant at Cogent Communications, London
August 1, 2017 - September 30, 2017Supported digital marketing projects across clients, including strategy and execution for social media and digital marketing. Helped implement landing page improvements, CTA optimization, email marketing campaigns, and content creation; used analytics and performance insights to refine marketing activity and improve audience engagement.
Photographer’s Assistant at Sophie Green Studio
July 1, 2017 - January 1, 2018Supported editorial and commercial photography production for clients, including studio preparation, equipment setup, production coordination, set design assistance, and creative direction support. Helped manage shoot schedules and ensured model content and production requirements were completed.
Photographer’s Assistant at Sophie Green Studio, London
July 1, 2017 - January 31, 2018Assisted with editorial and commercial photography productions, including studio preparation, equipment setup, production coordination, set design and creative direction support, and shoot scheduling to ensure model content and production requirements were completed.
Freelance Graphic Designer at Bond & Coyne
June 1, 2017 - July 1, 2017Delivered creative design and branding support for multiple clients. Worked across artwork creation, strategic branding, and creative problem-solving, including preparing a university magazine for digital publication and designing promotional materials for course and open-day distribution. Owned from concept support through execution for print deliverables.
Freelance Graphic Designer at Bond & Coyne, London
June 1, 2017 - July 31, 2017Delivered creative design and branding support for a variety of clients across artwork creation, strategic branding, and creative problem-solving. Included designing promotional materials for Writtle University’s Civil Engineering course and supporting digital publication preparation for AU B.
Photographer’s Assistant at Hill & Aubrey
August 1, 2016 - September 1, 2016Supported editorial photography productions including GQ Style and Man About Town collaboration with Stüssy. Assisted with creative development (mood boards, location scouting, and shoot preparation) and supported smooth production execution via equipment setup, lighting support, and on-set coordination.
Photographer’s Assistant at Hill & Aubrey, London
August 1, 2016 - September 30, 2016Assisted with editorial photography productions, including support for styling and shoot execution coordination (with collaborations such as GQ Style and Man About Town with Stüssy).
Photographer’s Assistant at Jamie Hawkesworth
April 1, 2016 - PresentSupported photography studio operations, assisting with studio organization, production coordination, and communications management in a fast-paced creative environment.
Photographer’s Assistant at Jamie Hawkesworth, London
April 1, 2016 - PresentSupported photographic studio operations, including organisation, production coordination, and communications management in a fast-paced creative environment.
Set Design Assistant at George Lewin Studio
January 1, 2016 - December 1, 2016Supported set design production for clients such as ASOS, Burberry, and Esquire. Helped through the full creative process from research and concept development to set installation, styling, and on-location breakdown.
Set Design Assistant at George Lewin Studio, London
January 1, 2016 - December 31, 2016Supported set design productions from research and concept development through to on-location set installation. Assisted on projects including A.SOS, Burberry, and Esquire.
Education
BA (HONS) Graphic Design at University of Kingston, London
January 11, 2030 - September 24, 2026Foundation Diploma in Art and Design (Graphic Design specialization) at Trowbridge College, Wiltshire
January 11, 2030 - September 24, 2026GCSE at Kingwood School, Bath
January 11, 2030 - September 24, 2026BA (HONS) Graphic Design at University of Kingston, London
January 11, 2030 - September 24, 2026Foundation Diploma in Art and Design (Graphic Design) at Trowbridge College, Wiltshire
January 11, 2030 - September 24, 2026GCSEs (grades listed) at Kingwood School, Bath
January 11, 2030 - September 24, 2026BA (Hons) Graphic Design at University of Kingston, London
January 11, 2030 - September 24, 2026Foundation Diploma in Art and Design (Graphic Design) at Trowbridge College, Wiltshire
January 11, 2030 - September 24, 2026Qualifications
Graduation Award for Innovative Information Design (infographic exploring decline in engagement with the Syrian refugee crisis)
January 11, 2030 - September 24, 2026A Levels (grades listed)
January 11, 2030 - September 24, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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