Imogen Sharma

Designed and delivered clear, accessible digital content for organisations operating in high-trust and regulated spaces including healthcare, insurance, HR, and finance-adjacent topics. Created content to support engagement goals across websites, campaigns, and long-form resources, with careful attention to tone, clarity, and audience needs. Used Google Search Console insights (e.g., page performance, engagement signals, search trends) to improve content outcomes and readability. Translated complex, technical, or sensitive information into plain-language content that supports understanding, inclusion, and confident decision-making. Wrote and refined long-form guides, service pages, and educational resources aligned to content journeys across multiple touchpoints. Conducted audience and desk research (search intent, forums, reviews, stakeholder inputs, client data) to identify user needs and engagement barriers. Collaborated with marketing, product, comms, legal, and compliance stakehol

Streamlined employee onboarding, designed and delivered a restaurant training programme, and coached other managers to deliver it consistently. Introduced bi-monthly testing to improve engagement and ensure product knowledge remained excellent. Enhanced employee training, contributing to a 27% increase in sales of wines, cocktails, specials, and side dishes over one year. Unified front and back of house teams to support the mission of delivering the best possible customer experience. Mapped customer journeys and profiled local core target audiences to identify and deliver marketing opportunities (e.g., sponsoring a local football team and attending school fairs). Inspired staff to engage customers with their unique personalities, take pride in show-casing product knowledge, and build stronger ownership. Introduced incentives including employee of the month, sales league tables, and weekly sales competitions to drive engagement and increase revenue. Managed daily operational tasks inclu

Promoted from head waiter to assistant general manager within three months of the restaurant opening. Took part in an extensive four-week pre-opening training programme alongside the American S+W team. Owned responsibilities including employee onboarding, writing training materials, creating and updating the allergen matrix, and complaint handling. Received training in banking, bookkeeping, P&L, event management, and Micros analytics.