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I’m a Marketing professional with a degree in Marketing and international experience across Mexico, the US and the UK. My experience spans social media, digital strategy, creative direction, content creation, paid advertising, PR & influencer marketing, e-commerce and data analysis. I’ve worked with brands across food & beverage, e-commerce, hospitality and retail, developing marketing strategies that combine creativity, data and commercial objectives.…I’m a Marketing professional with a degree in Marketing and international experience across Mexico, the US and the UK. My experience spans social media, digital strategy, creative direction, content creation, paid advertising, PR & influencer marketing, e-commerce and data analysis. I’ve worked with brands across food & beverage, e-commerce, hospitality and retail, developing marketing strategies that combine creativity, data and commercial objectives.

Andrea Garcia

Marketer, Marketing Strategist, Social Media Manager, +2

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I’m a Marketing professional with a degree in Marketing and international experience across Mexico, the US and the UK. My experience spans social media, digital strategy, creative direction, content creation, paid advertising, PR & influencer marketing, e-commerce and data analysis. I’ve worked with brands across food & beverage, e-commerce, hospitality and retail, developing marketing strategies that combine creativity, data and commercial objectives.…I’m a Marketing professional with a degree in Marketing and international experience across Mexico, the US and the UK. My experience spans social media, digital strategy, creative direction, content creation, paid advertising, PR & influencer marketing, e-commerce and data analysis. I’ve worked with brands across food & beverage, e-commerce, hospitality and retail, developing marketing strategies that combine creativity, data and commercial objectives.

Available to hire

I’m a Marketing professional with a degree in Marketing and international experience across Mexico, the US and the UK. My experience spans social media, digital strategy, creative direction, content creation, paid advertising, PR & influencer marketing, e-commerce and data analysis.

I’ve worked with brands across food & beverage, e-commerce, hospitality and retail, developing marketing strategies that combine creativity, data and commercial objectives.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media Manager at Oodles Wok

October 6, 2025 - Present

* Managed the brand's social media across Instagram, TikTok and Facebook, developing content and campaigns to support brand growth. * Directed monthly photo and video shoots for new product launches, relaunches, promotions and social content. * Developed creative concepts and content for Instagram and TikTok, including organic and paid social assets. * Supported Meta and TikTok Ads campaigns, including creative development, targeting and performance tracking. * Supported franchise lead generation campaigns and local promotional activity across multiple locations. * Worked closely with design and marketing teams to develop campaign assets, promotional materials and launch concepts. * Delivered 1.9M+ paid reach through Meta campaigns. * Used Al tools to support and streamline content creation and creative development.

Social Media Manager at Chilli social media

March 1, 2025 - Present

* Developed social media strategies and content plans based on audience research and client objectives. * Led content creation, including photography, video, on-site shoots, Reels and TikTok. * Planned content calendars, publishing and community engagement across client accounts. * Supported paid social campaigns through creative development and performance tracking. * Developed influencer collaborations, PR activities and brand partnerships. * Worked directly with clients on creative concepts, campaigns and marketing strategy. *Generated 690K+ views and 8.4K content interactions across client social media content

Content creator and Social media manager at MexGrocer Limited

February 23, 2023 - Present

*Managed social media across UK, European and international brand accounts, including MexGrocer, Tajín and El Yucateco. * Developed content strategies and managed content calendars across Instagram, TikTok, Facebook, Pinterest and Youtube. * Created photo, video, recipe and educational content from concept to final execution, including filming, editing and on-camera content. * Grew Instagram from 13.8K to 25K followers organically through content strategy and consistent creative execution. * Managed TikTok Shop, Pinterest and website content, supporting a 40% increase in TikTok Shop sales and followers. * Led PR and influencer collaborations, with campaigns reaching 6.3M+ people, alongside other collaborations. * Developed brand partnerships with Bone Daddies, Bad Boy Pizza and Honest Burgers. * Managed email marketing, supported foodie events and conducted marketing research to inform campaigns and content strategy.