Alejandro Keegan
I’m Alejandro Keegan, an ecommerce technical lead and lead developer who builds Shopify stores from custom themes to headless Next.js storefronts.
About
I’m Alejandro Keegan, an ecommerce technical lead and lead developer who builds Shopify stores from custom themes to headless Next.js storefronts. I’ve delivered 20+ projects across wellness, supplements, skincare, jewellery, and consumer products, and I enjoy turning designs into fast, reliable storefronts that convert.
I lead a small team end-to-end—owning architecture, reviewing every release, and mentoring developers—while still writing code daily. Recently, I’ve been working across headless Shopify (Next.js with the Storefront API and GraphQL), checkout extensibility migrations, Shopify migrations, and custom apps to automate and improve store functionality.
- 4 years' experience
- Joined September 2026
Languages
- Spanish; CastilianFluent
- EnglishFluent
- GermanBeginner
Industry experience
- Retail
- Software & Internet
- Education
- Consumer Goods
- Professional Services
Work experience· 5 roles
Lead ecommerce development across Shopify and headless builds; own the architecture and review every release. Rebuilt the team’s process around reusable sections so a complete store ships in about three days once the design is ready. Lead client communication from kickoff to launch, keeping clients closely updated at every stage. Wrote architecture documentation and set code-review standards. Mentor junior developers and take on headless work that needs senior judgement.
Delivered frontend and UX improvements on the Shopify store for an international watch brand. Focused on custom functionality, performance optimization, and ongoing enhancements to support continuous iteration and better customer experience.
Founded and leads a boutique studio producing fast, conversion-focused Shopify stores. Provides custom development, integrations, automation, and optimization to help brands improve store performance and drive measurable results.
Education· 5
Certifications and awards
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