I’m Laura Fusetti, a Growth, SEO & Content specialist based in Copenhagen, helping enterprise, eCommerce, and B2B teams turn search visibility into measurable pipeline and revenue. I build and optimize landing pages and on-page SEO, run A/B tests, and turn keyword research and competitive insights into structured briefs and publication-ready copy in both English and Italian. I also focus heavily on what happens after the clicks: tracking performance in GA4 and Looker Studio, analyzing deeper signals with SQL and BigQuery, and improving conversions through CRO and content iteration. Alongside this, I’ve spent years strengthening authority through link earning and direct outreach, and I support teams with AI-assisted workflows (Claude/ChatGPT) and automation tooling—so growth remains systematic, scalable, and outcomes-driven.…

I’m Laura Fusetti, a Growth, SEO & Content specialist based in Copenhagen, helping enterprise, eCommerce, and B2B teams turn search visibility into measurable pipeline and revenue. I build and optimize landing pages and on-page SEO, run A/B tests, and turn keyword research and competitive insights into structured briefs and publication-ready copy in both English and Italian. I also focus heavily on what happens after the clicks: tracking performance in GA4 and Looker Studio, analyzing deeper signals with SQL and BigQuery, and improving conversions through CRO and content iteration. Alongside this, I’ve spent years strengthening authority through link earning and direct outreach, and I support teams with AI-assisted workflows (Claude/ChatGPT) and automation tooling—so growth remains systematic, scalable, and outcomes-driven.…

Available to hire

I’m Laura Fusetti, a Growth, SEO & Content specialist based in Copenhagen, helping enterprise, eCommerce, and B2B teams turn search visibility into measurable pipeline and revenue. I build and optimize landing pages and on-page SEO, run A/B tests, and turn keyword research and competitive insights into structured briefs and publication-ready copy in both English and Italian.

I also focus heavily on what happens after the clicks: tracking performance in GA4 and Looker Studio, analyzing deeper signals with SQL and BigQuery, and improving conversions through CRO and content iteration. Alongside this, I’ve spent years strengthening authority through link earning and direct outreach, and I support teams with AI-assisted workflows (Claude/ChatGPT) and automation tooling—so growth remains systematic, scalable, and outcomes-driven.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Italian
Fluent
Danish
Beginner

Work Experience

Growth, SEO & Content Specialist (Landing pages, SEO, Content & CRO, A/B testing, analytics, AI-assisted workflows) at Webranging Srl & Amplisiete AI
January 1, 2022 - March 20, 2025
Owned SEO and conversion improvements across landing pages and on-page optimization for enterprise and eCommerce clients. Designed and ran A/B tests on layout and UX elements, using results to plan the next iteration. Led link earning via direct outreach to third-party sites and editors for roughly one year, turning keyword and gap research in Ahrefs/SEMrush into briefs, editorial plans, and content calendars. Produced and optimized multilingual content across 15+ markets in English and Italian, supported reporting in GA4/Looker Studio with deeper analysis in SQL/BigQuery, and handled structured technical SEO from crawling to structured data. Managed Shopify migrations, product uploads, and theme work using Liquid/HTML/CSS/JavaScript; built email newsletter flows in Klaviyo. Implemented brand-mention monitoring using ChatGPT and Google AI Overviews with dedicated prompt sets.

Education

Master’s Degree in Digital Marketing and Communication at Bologna Business School
October 1, 2023 - March 20, 2025
Bachelor’s Degree in Social Sciences for Globalisation at Università Statale di Milano
August 1, 2018 - March 20, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services