user1809867
I’m a data-driven marketing professional with an MS in Integrated Marketing from New York University, and I enjoy turning insights into campaigns, dashboards, and clear stakeholder narratives.
About
I’m a data-driven marketing professional with an MS in Integrated Marketing from New York University, and I enjoy turning insights into campaigns, dashboards, and clear stakeholder narratives. My background spans marketing strategy, CRM and web analytics, and cross-functional execution—where I focus on measurement, optimization, and communicating results in a way teams can act on.
In previous roles, I supported enterprise and luxury/clinical clients through positioning, lead nurturing, and performance reporting using tools like Salesforce, HubSpot, Google Analytics, HubSpot, Tableau, SAS, and SQL. I also bring strong delivery discipline from managing multi-million-dollar construction projects and leading go-to-market planning efforts, and I’m excited to keep combining analytics with integrated marketing to drive growth.
- 2 years' experience
- Joined September 2026
Industry experience
- Real Estate & Construction
- Media & Entertainment
- Professional Services
- Manufacturing
Work experience
Led cross-functional teams delivering $5–10M property construction projects on time and under budget. Managed client reporting and approvals using Salesforce and advanced Excel dashboards, improving approval speed by 50%. Aligned technical specifications with marketing deliverables through Asana, PowerPoint, and internal workflows. Integrated financials, user insights, and product positioning into GTM plans; used SAS and SQL analysis to develop strategic briefs for stakeholders and clients.
Created branded digital content and campaign messaging using Adobe Creative Suite and Canva, aligning with client personas to increase Instagram engagement by 40% and web traffic by 25%. Collaborated with cross-functional teams to align messaging with luxury and clinical research goals, contributing to a 15% increase in client satisfaction scores. Measured performance with Google Analytics and CRM insights to guide weekly content optimization and reporting.
Built product positioning strategies and campaign content for enterprise automation offerings, driving a 15% increase in qualified leads. Executed B2B marketing campaigns across email, CRM, and digital channels, delivering a 12% quarter-over-quarter lift in contribution. Created internal decks, messaging frameworks, and product briefs that improved stakeholder engagement and accelerated feature adoption by 20%. Used HubSpot and Salesforce to manage lead nurturing and campaign reporting, reducing lead conversion time by 18%.
Education
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