Tracie Close

Lead fractional GTM and revenue marketing strategy for B2B SaaS, AI, education, legal, home/business services, and manufacturing brands. Own positioning, demand generation, and revenue growth across full-funnel paid and organic channels (paid search, social, SEO, and content). Delivered outcomes including 42% growth in sales-qualified leads in 60 days, 18% growth in organic traffic for a vertical SaaS legal platform, built global brand and GTM for AITV targeting investors and broadcast prospects, and reduced churn 28% through retention strategy, account workflows, and lifecycle marketing.

Owned pipeline accountability end-to-end and grew SQLs 22% YoY through omnichannel demand generation. Led an international rebrand from regional proxy firm to global consultancy, resetting messaging, positioning, and collateral. Built a KPI operating model and weekly governance cadence with Sales, aligning marketing execution directly to revenue outcomes.

Owned marketing strategy and execution for highest-value legal clients across the U.S. within Thomson Reuters. Directed cross-department teams to client goals and performance targets. Built a national webinar program achieving 30–40% SQL conversion, served as speaker/brand ambassador, and developed repeatable acquisition-to-expansion playbooks with Sales integrating ABM, webinars, and content. Partnered with firms to optimize workflows, intake processes, lead scoring, and messaging across content, SEO, and paid/social media.