CARMA SHARON

Led end-to-end UX/UI ownership across five complex B2B SaaS platforms, partnering across Design, Product, and Engineering to ensure user needs shaped product planning and delivery. Drove 30% broker CRM adoption in the first week of launch through a full redesign of fragmented legacy screens. Built and governed a Figma design system (tokens, components, variables, and reusable patterns), established quality standards via critiques, defined team structure and hiring needs as the org scaled, and tracked adoption/engagement/task-completion metrics to prioritize initiatives. Delivered engineering-ready specifications and improved the design process across scoping, reviews, handoff, and measurement.

Repositioned the product as an accessible, enterprise-ready platform by rebuilding the interface around user needs and product requirements, balancing visual improvement with functional gains. Developed a bespoke design system to improve consistency and scalability between design and development. Remediated the platform to WCAG 2.1 Level AA, covering color contrast and keyboard navigability. Produced high-fidelity prototypes for stakeholder buy-in and usability testing, and facilitated cross-functional sessions to keep complex requirements moving to schedule.

Delivered a mobile banking redesign that improved usage and user ratings and won the 2022 Brisbane Driven x Design Award and a Better Future National Gold Award. Owned interaction and experience design across brand refresh, new features, and design system scalability. Led migration from Sketch to Figma and created an auto-layout design system to streamline design workflow. Produced Figma prototypes for usability/performance testing, enhanced UI typography and color for readability and accessibility aligned to WCAG 2.1, and contributed during sprint reviews and user acceptance testing.