Maryam Hanif

Created and supported e-commerce marketing efforts by planning ad creatives and campaigns, managing audience targeting, and optimizing performance through A/B testing of creatives and campaign elements. Managed social media presence across Instagram and Facebook, developed content strategies to improve brand visibility, and handled ongoing campaign execution and refinement for growth. Also supported Shopify store development work such as designing store layouts and improving storefront appearance and product presentation.

Managed social media accounts on Instagram and Facebook, developed content strategy and posting plans, and contributed to brand promotion efforts through structured digital marketing activities. Conducted campaign objective and audience targeting strategy work, supported creative testing (A/B tests) for ads, and aimed to increase engagement and online reach.