Emma Rink

Deliver audience-focused copy and content strategy across sectors and formats. Produced internal cybersecurity communications for Tesco, including emails, video scripts and e-learning modules, collaborating with tech teams and stakeholders. Wrote B2B content for clients including Kantar, Logitech, Rolls Royce and Synamedia (blogs, eBooks, case studies, infographic copy and social content). Completed website copy for Unilever’s Lipton Tea business, recruitment and employer branding content (including ghost-written thought leadership), and community and campaign support for brands such as Discovery Channel/Uber Eats and JamPot Productions.

Led editorial and social media content for the Global Foods President, producing internal global newsletters, campaign toolkits and annual content calendars. Managed agency relationships for video and digital content production, and supported change communications during the Foods and Refreshment merger.

Produced employer branding and recruitment marketing content in a fast-paced agency environment for clients including Dixons Carphone, Unilever and Enterprise Rent-A-Car. Wrote long and short-form copy, managed social campaigns, blogs and employee thought leadership content, and oversaw freelance copywriting workflow and online reputation monitoring.