TRANG VU
I’m Trang Vu, a brand-led Art Director based in Switzerland with 7+ years of agency experience and a strong instinct for how creative work becomes physical and felt in the real world.
About
I’m Trang Vu, a brand-led Art Director based in Switzerland with 7+ years of agency experience and a strong instinct for how creative work becomes physical and felt in the real world. I build brand and campaign systems across identity, print, events, and digital—always paying attention to the details of tactile execution, from printed objects and merch to the rooms people walk into.
I’ve led teams and also worked independently across the full creative cycle, from brief to final assets, with a multicultural perspective shaped by work across Germany and the US. Whether I’m steering creative direction, developing brand guidelines, crafting pitch presentations, or designing integrated campaigns, I aim to make ideas tangible, consistent, and memorable—so they perform not just visually, but emotionally.
- 4 years' experience
- Joined September 2026
Skills· 9
Languages
- EnglishFluent
- GermanFluent
- VietnameseFluent
Industry experience
- Media & Entertainment
- Government
- Healthcare
- Professional Services
Work experience· 5 roles
Led creative direction and coordinated independent projects within an indie agency, taking concepts through to execution. Developed and evolved brand identities and brand guidelines for new and existing clients. Built and managed new client relationships using strategic and creative pitch concepts, and created pitch presentations and decks to support client wins. Developed web design concepts focused on brand expression, UX, and visual consistency.
Designed social paid ad layouts for ANINE BING’s Spring 2025 campaign using Figma. Redesigned website structure, layout, and content for Caltech International Spouses Club (WIX) and created quarterly event materials aligned to brand guidelines. Developed brand strategy for the Latin American Geothermal Congress with multiple logotype directions and pitched an integrated visual identity concept spanning brand guidelines, social, event design, and website.
Managed 4 integrated campaigns across OOH, digital, print, event, social, and web for clients up to $3M+. Led a team of 5 on a fully branded annual award show, covering stage design, merch, print, digital, and livestream assets across 3 client brands. Won key pitches including Sozialwahl 2023 and worked on Konica Minolta’s interactive AR-enabled sales kit and “Little Book of Possibilities” concept. Developed an integrated B2B campaign for NRW.Global Business featuring a new logotype and multimedia content for US, European, and Asian markets. Contributed to a nationwide Federal Ministry of Health campaign and supported corporate communications work for Bayer AG across channels and internal event design.
Education
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