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I’m Oussama SALHI, a Senior UX/UI & Product Designer with 14 years of experience designing intuitive, consistent and scalable experiences for both B2B and B2C products. I specialize in UX/UI, design systems leadership, and turning complex needs into clear user journeys—always with accessibility and practical delivery in mind. I also integrate AI into my design workflow to accelerate exploration, prototyping, analysis and production, helping teams make faster, more informed decisions. Throughout my career I’ve led design system governance, built high-fidelity prototypes in Figma, ran user tests, and collaborated closely with product, data and technical stakeholders to deliver measurable improvements in usability, consistency and efficiency.…I’m Oussama SALHI, a Senior UX/UI & Product Designer with 14 years of experience designing intuitive, consistent and scalable experiences for both B2B and B2C products. I specialize in UX/UI, design systems leadership, and turning complex needs into clear user journeys—always with accessibility and practical delivery in mind. I also integrate AI into my design workflow to accelerate exploration, prototyping, analysis and production, helping teams make faster, more informed decisions. Throughout my career I’ve led design system governance, built high-fidelity prototypes in Figma, ran user tests, and collaborated closely with product, data and technical stakeholders to deliver measurable improvements in usability, consistency and efficiency.

Oussama SALHI

Product Designer, UX Designer, UI Designer, +2

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I’m Oussama SALHI, a Senior UX/UI & Product Designer with 14 years of experience designing intuitive, consistent and scalable experiences for both B2B and B2C products. I specialize in UX/UI, design systems leadership, and turning complex needs into clear user journeys—always with accessibility and practical delivery in mind. I also integrate AI into my design workflow to accelerate exploration, prototyping, analysis and production, helping teams make faster, more informed decisions. Throughout my career I’ve led design system governance, built high-fidelity prototypes in Figma, ran user tests, and collaborated closely with product, data and technical stakeholders to deliver measurable improvements in usability, consistency and efficiency.…I’m Oussama SALHI, a Senior UX/UI & Product Designer with 14 years of experience designing intuitive, consistent and scalable experiences for both B2B and B2C products. I specialize in UX/UI, design systems leadership, and turning complex needs into clear user journeys—always with accessibility and practical delivery in mind. I also integrate AI into my design workflow to accelerate exploration, prototyping, analysis and production, helping teams make faster, more informed decisions. Throughout my career I’ve led design system governance, built high-fidelity prototypes in Figma, ran user tests, and collaborated closely with product, data and technical stakeholders to deliver measurable improvements in usability, consistency and efficiency.

Available to hire

I’m Oussama SALHI, a Senior UX/UI & Product Designer with 14 years of experience designing intuitive, consistent and scalable experiences for both B2B and B2C products. I specialize in UX/UI, design systems leadership, and turning complex needs into clear user journeys—always with accessibility and practical delivery in mind.

I also integrate AI into my design workflow to accelerate exploration, prototyping, analysis and production, helping teams make faster, more informed decisions. Throughout my career I’ve led design system governance, built high-fidelity prototypes in Figma, ran user tests, and collaborated closely with product, data and technical stakeholders to deliver measurable improvements in usability, consistency and efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

Work Experience

Senior Consultant Product Designer, Design System Lead at Caisse des Dépôts

May 1, 2023 - Present

Lead and own the design system for multiple modernization projects across public digital services. Ensure consistency and accessibility for B2B and B2C interfaces in line with RGAA and DSFR principles, while supporting data-driven decisions and operational efficiency for internal teams. Work as Figma lead to structure and evolve components, tokens and documentation, and to align design governance across stakeholders. Design wireframes, high-fidelity mockups and interactive prototypes, structure user journeys, and run/interpret user tests to iterate quickly. Integrate generative AI into the design workflow to generate interface variants, support UX analysis, and optimize production; also contribute to mentoring and onboarding team members to share design methodology and tools.

Senior Consultant Product Designer, Design System Lead at Expretio Technologies

November 1, 2021 - April 30, 2023

Design and optimize B2B dashboards and decision experiences for Appia, an AI platform for dynamic pricing. Translate algorithmic forecasting and recommendation results into clear, understandable and actionable data visualizations for transport operators. Structure data-oriented user journeys to support analysis of commercial performance and pricing strategy optimization. Lead the design system evolution to maintain visual, functional and accessible consistency across the platform, creating and documenting UI components for analytics workflows (charts, filters, dynamic tables and analysis modules). Collaborate with data science, product and development teams to align UI with AI model capabilities, and validate comprehension and effectiveness through user testing.

Senior Consultant Product Designer at Breakpoint Technology

October 1, 2020 - September 30, 2021

Design web and mobile experiences for B2C and B2B startup projects by leading full UX/UI cycles: discovery, user research, prototyping and testing. Build wireframes, high-fidelity mockups and interactive prototypes in Figma, then iterate based on feedback to improve usability and journey clarity. Maintain and update the design system to ensure consistency across delivered products. Partner with technical teams to turn client needs into quickly deployable, high-performing interfaces tailored to adoption goals.

Sr. UX/UI Designer at Mantu Group

October 1, 2019 - September 30, 2020

Contribute to strategic and technological transformation projects within Technology and Total Talent Management practices. Design robust, consistent B2B digital solutions supporting client transformation initiatives, producing mockups, wireframes and prototypes and validating them through usability testing. Maintain a company-scale design system to keep interfaces consistent across multiple projects. Collaborate with business and technical teams to align design decisions with functional needs and business objectives, while supporting internal innovation and colleagues’ skill development.

UX/UI Designer at EPAC Technologies

November 1, 2015 - September 30, 2019

Help optimize supply chain workflows through the EPAC2 platform by designing B2B and B2E interfaces that support flow efficiency and better logistics performance. Create wireframes, mockups and interactive prototypes, and run user tests to iterate on usability and workflow effectiveness. Apply UX/UI and data design practices to visualize complex operational information for internal users and clients. Work closely with technical teams to implement solutions that reflect functional requirements and improve day-to-day operations, including B2E digitalization initiatives.

Graphic / Web Designer at Power Group

July 1, 2012 - November 30, 2015

Design and build showcase websites and digital assets for SMEs to strengthen their online presence. Create web mockups and graphic interfaces, adapt visual identities (logos, style guides, banners, digital visuals), and build CMS-based websites with content management. Optimize usability and navigation to improve the user experience and set up SEO fundamentals through page structure and content/tag optimization. Collaborate with technical teams and support clients in maintaining and evolving their websites.