Jennifer Amaya

Led enterprise integrated creative production across broadcast, photography, digital, social, CTV, CGI, experiential, omnichannel, and AI-enabled content. Built and scaled the Creative Production organization, including team development, operational infrastructure, governance, and scalable workflows. Partnered with executive creative leadership, account, strategy, project management, business affairs, finance, and clients to develop production strategies, scopes, budgets, timelines, and execution plans. Co-led evaluation and adoption of AI-enabled production capabilities with governance and responsible adoption best practices for regulated healthcare environments.

Recruited to establish and lead creative production operations through the transition from IPG Health to Omnicom Productions while maintaining continuity across clients, teams, and operations. Directed integrated production across multi-channel deliverables and optimized enterprise delivery by leveraging Omnicom’s integrated production ecosystem and specialized in-house capabilities. Advised executive leadership and clients on AI production strategy, governance, and responsible adoption, balancing innovation with IP protection, confidentiality, regulatory compliance, and creative excellence.

Directed integrated production across print, photography, video, digital, and social channels from planning through execution. Managed No7 Content Studio, overseeing high-volume content delivery while driving workflow efficiency, quality control, and on-time execution. Led and developed producers in collaboration with creative, account, strategy, and client stakeholders, and scaled delivery capabilities using WPP’s global production network through the COVID-19 pandemic.