client

Copywriting for a renewable energy firm’s in-house Creative Studio. Produced and edited SEO-optimised web and landing pages for UK business audiences to raise awareness, convert prospects, and build loyalty. Wrote B2B email campaign copy promoting a complex bi-annual report and associated webinars, improving downloads and attendance. Developed brand character traits, tone of voice, messaging frameworks, and writing training modules to help colleagues deliver consistently across channels. Edited corporate and internal communications (e.g., Annual Report, Modern Slavery Statement; Sharesave), supporting engagement and participation goals. Delivered 600+ projects in three years and helped reduce reliance on external agency work.

Owned and operated a copywriting and writing training business serving clients and agencies. Produced and edited SEO-optimised B2B web pages (including work supporting a full brand relaunch for SGSW). Wrote B2B marketing materials for healthcare consultancy PDD and created B2C email campaigns for St Elizabeth Hospice and Bourn Hall Fertility Clinic. Generated and edited B2B marketing and sales collateral for consumer electronics brands including Dell, Microsoft, and Sony. Delivered writing training for organisations such as The Economist and EMAP to improve clarity and brand consistency.

Generated English master versions of pan-European VAIO PC launch collateral across B2B and B2C. Created ongoing brand and product communications to help VAIO become the best-selling brand within two years, aligning messaging for European launch and commercial goals.