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gayatri auty

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I’m Anuradha Singh, a kidswear designer with 9+ years of experience shaping Infant and Girlswear collections across knits, wovens, denims, and seasonal/festive wear.

About

I’m Anuradha Singh, a kidswear designer with 9+ years of experience shaping Infant and Girlswear collections across knits, wovens, denims, and seasonal/festive wear. I love bringing research-led ideas to life through mood boards, trend analysis, range planning, and option-building—always with a focus on what families and the market will actually respond to.

In my current role, I lead category development for Infantwear and Girlswear and guide a small design team from concept to final samples and tech packs. I’ve also worked closely with vendors and buying teams across India and export markets (including the Middle East), and I enjoy mentoring juniors and collaborating with sourcing, buying, and VM teams to deliver commercially successful collections consistently.

  • 9 years' experience
  • Joined September 2026

Languages

  • EnglishAdvanced
  • HindiFluent
  • Marathi (Marāṭhī)Advanced
  • FrenchIntermediate

Industry experience

  • Retail
  • Consumer Goods
  • Manufacturing

Work experience· 4 roles

Deputy Manager – Kidswear Design (Infants & Girls) · DMart (Avenue Supermarts Ltd.)Aug 2024 – Present · 2 yrs 4 mos

Lead category development for Infantwear and Girlswear, managing a team of 3 designers. Plan and design monthly capsule collections across knits, wovens, denims, festive, and winterwear. Use research and sales analysis to align designs with market trends and consumer needs. Manage end-to-end execution from ideation to final sample in coordination with sourcing, buying, and VM teams. Mentor junior designers and oversee timely delivery of tech packs and final approvals.

Assistant Manager – Design (Bonfino & Pine Kids) · FirstCry (Bonfino & Pine Kids), MumbaiOct 2021 – Aug 2024 · 2 yrs 11 mos

Designed and developed seasonal collections for infants (0–6 years) and junior kids (4–14 years). Led trend research, mood board development, and range planning for SS23 to SS25 collections. Managed graphics and apparel design for essentials and fashion lines in knits and wovens. Presented final collections to the Dubai buying team and supported vendor development. Guided interns and junior designers in both technical and creative development.

Freelance Designer – Kidswear Export Houses · Multiple kidswear export houses (e.g., Indi Little, Cute Ducky, Raya Exports)Jan 2018 – Aug 2021 · 3 yrs 8 mos

Designed infantwear and junior kids’ categories for export-focused brands. Delivered tech packs, print designs, and CADs for products including gift sets, tops, dresses, loungewear, and bottoms. Aligned creative development with costing and target markets across India, Europe, and the Middle East.

Senior Executive Designer – Pink & Blue, DJNC Girls · Future Group, MumbaiJan 2016 – Jan 2017 · 1 yr 1 mo

Education

Bachelor of Design (Fashion Design) · NIFT Mumbai2012 – 2016

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