Leandra Castagna
I’m Leandra, a Brazilian advertising professional, copywriter, content strategist, photographer and musician.
About
I’m Leandra, a Brazilian advertising professional, copywriter, content strategist, photographer and musician. Over more than 13 years in advertising, I’ve worked across audiovisual production, design, copywriting, content strategy and social media, always looking for the right balance between thoughtful ideas and practical execution. I enjoy finding humor in everyday life, telling meaningful stories and creating work that feels both strategic and human.
My experience includes long-form content, blog articles, e-books, email marketing, landing pages, social media copywriting, editorial planning and campaign development. I love bringing creativity and execution together to help brands connect with people, whether through a compelling sentence, a carefully planned content strategy, an engaging social post or a strong visual story. I also take on selected freelance photography projects and look forward to creating meaningful collaborations.
- 3 years' experience
- Joined September 2026
Skills· 16
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Consumer Goods
- Real Estate & Construction
- Healthcare
- Travel & Hospitality
Work experience
Created social media content for a specialty coffee brand, communicating coffee-to-go services, freshly ground beans, flavor characteristics, partner locations and brand personality through concise promotional copy.
Created English-language campaign and social media content for Brazilian Footwear, including communications for the Colombia Trade Mission and BFShow. Developed promotional copy highlighting Brazilian footwear brands, trade opportunities, event information, product trends and calls to action.
Developed social media copy and content concepts for a food brand. Created promotional posts for burgers, comfort food, discounts, delivery and restaurant experiences, combining product descriptions, emotional storytelling, calls to action and relevant hashtags.
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