Available to hire
I’m Alessandro Santanna, a communication professional with 15+ years of experience turning business goals into high-impact visual solutions. I lead art direction and senior graphic design initiatives across branding, key visuals, editorial layouts, and campaign concepts—always aligned with results and clear KPIs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Mid-Level Graphic Designer at GRAN CURSOS ONLINE
June 1, 2020 - April 1, 2026Created key visuals (KVs) and campaign concepts for online and offline initiatives, designed Google Ads banner creatives, and supported lead generation and Google retargeting. Produced and structured e-books, ensuring clear layout, visual consistency, and conversion-focused presentation aligned to campaign objectives.
DESIGNER GRÁFICO PLENO at GRAN CURSOS ONLINE
June 1, 2020 - April 1, 2026Criação de KV’s e conceitos para campanhas online e off-line. Desenvolvimento de anúncios para Google Ads, campanhas de captação e retargeting no Google. Criação e diagramação de e-books para suporte à jornada de aquisição e conversão.
Design and Digital Marketing Consultant at SMART-TOX
September 1, 2019 - October 1, 2025Developed brand positioning strategies with a focus on the international agribusiness market, supporting business expansion initiatives. Managed social media and executed LinkedIn-focused campaigns with performance management. Produced social media ads and videos, built lead-generation funnels, and designed stand materials for participation in international trade shows.
CONSULTOR EM DESIGN E MARKETING DIGITAL at SMART-TOX CONSULTORIA EM TOXICOLOGIA REGULATÓRIA
September 1, 2019 - October 1, 2025Construção de posicionamento de marca com foco no mercado do agro internacional, com implementação de estratégias para busca de novos mercados. Gestão de redes sociais e campanhas específicas no LinkedIn com acompanhamento de resultados. Produção de anúncios e vídeos para redes, captação de leads e criação de layouts para stands em feiras internacionais.
ANALISTA DE MARKETING E DESIGN at SHOPPING PARAÍSO MEGA CENTER
June 1, 2018 - February 1, 2019Participação no planejamento de campanhas OOH, B2B e B2C on e off. Apoio em estratégias e gestão de verba de marketing. Desenvolvimento de projetos editoriais (revistas, jornais, anúncios e folhetos) e criação de cards e posts para redes sociais.
Partner — Art/Creative Director at UP Event Organization and Communication
January 1, 2015 - December 31, 2018Directed on/off event promotion campaigns including visual identity, posters, banners, folders, flyers, social media posts, editorial layouts, newsletters, presentations, and email marketing. Created editorial design projects and websites, led brand activation with complete visual applicability manuals, and monitored budgeting and print production. Managed event execution and post-event reporting for events with up to 1,200 attendees, including pitching, supplier/client relationship management, and presentations to executives.
External Consultant (Communication and Graphic Design) at SEBRAE NACIONAL
January 1, 2012 - December 31, 2014Provided consulting for communication and graphic design initiatives including the Credit Guarantee Portal Project (SGC) in 2013, an editorial project for Revista Conhecer in 2013, and a consulting role for the Sebrae Entrepreneur Fair 2014 in Rio de Janeiro.
Art Director at LIBERDADE DE EXPRESSÃO Communication and Marketing Agency
January 1, 2009 - December 31, 2014Led graphic and editorial projects for major accounts and publications, including GEAP, Grupo Diário Associados, Funcef, Sebrae Nacional, the Federal Council of Psychology, and Human Rights Secretariat. Supported media budget management, oversaw photography and video capture, and created storyboards and scripts for TV commercials (VTs), radio spots, and jingles. Produced online, offline, and internal marketing materials; developed brand creation processes with Visual Identity Manual (M.I.V); and coordinated merchandising partnership actions between clients and media vehicles, including print production monitoring.
Education
Graduado em Comunicação Social (Publicidade e Propaganda) at IESB
January 1, 2006 - September 30, 2026Bachelor's Degree in Social Communication (Advertising & Propaganda) at IESB
January 1, 2006 - September 30, 2026Executive Extension Course: Leadership in Team Management (Sebrae) at Sebrae
January 1, 2023 - September 30, 2026AI Lab Workshop (5th Edition): Creative Workflows with AI at Marcelo Kimura Design
January 1, 2025 - September 30, 2026Strategic Planning for Social Media at HP Life
January 1, 2023 - September 30, 2026Social Media Marketing at HP Life
January 1, 2023 - September 30, 2026Technical English (Intermediate) at Wizard Idiomas
January 11, 2030 - September 30, 2026Spanish (Intermediate) at Wizard Idiomas
January 11, 2030 - September 30, 2026Qualifications
Liderança na Gestão de Equipes
January 1, 2023 - September 30, 2026Workshop IA Lab (Fluxos Criativos com IA)
January 1, 2025 - September 30, 2026Planejamento Estratégico para Redes Sociais
January 1, 2023 - September 30, 2026Marketing em Mídias Sociais
January 1, 2023 - September 30, 2026Inglês Técnico
January 11, 2030 - September 30, 2026Espanhol
January 11, 2030 - September 30, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Agriculture & Mining, Retail, Government, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Art Director
We have the best art director experts on Twine. Hire a art director today.