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I’m Annelise, a growth-focused Paid Social Consultant with 7+ years of experience building and scaling customer acquisition strategies across Meta, TikTok and other paid social platforms. I bring a hands-on approach that combines media buying with creative strategy, structured experimentation, and clear analytics—so campaigns continuously improve in efficiency and revenue impact. I’ve worked across DTC, subscription, entertainment and consumer brands, leading end-to-end programmes from strategy through execution. I enjoy partnering closely with senior stakeholders, creative and analytics teams to develop repeatable testing frameworks, reporting dashboards, and operational processes that help accounts scale sustainably while uncovering new opportunities for growth.…I’m Annelise, a growth-focused Paid Social Consultant with 7+ years of experience building and scaling customer acquisition strategies across Meta, TikTok and other paid social platforms. I bring a hands-on approach that combines media buying with creative strategy, structured experimentation, and clear analytics—so campaigns continuously improve in efficiency and revenue impact. I’ve worked across DTC, subscription, entertainment and consumer brands, leading end-to-end programmes from strategy through execution. I enjoy partnering closely with senior stakeholders, creative and analytics teams to develop repeatable testing frameworks, reporting dashboards, and operational processes that help accounts scale sustainably while uncovering new opportunities for growth.

ANNELISE SEALY

PPC Manager, Digital Marketer, Performance Marketer, +2

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I’m Annelise, a growth-focused Paid Social Consultant with 7+ years of experience building and scaling customer acquisition strategies across Meta, TikTok and other paid social platforms. I bring a hands-on approach that combines media buying with creative strategy, structured experimentation, and clear analytics—so campaigns continuously improve in efficiency and revenue impact. I’ve worked across DTC, subscription, entertainment and consumer brands, leading end-to-end programmes from strategy through execution. I enjoy partnering closely with senior stakeholders, creative and analytics teams to develop repeatable testing frameworks, reporting dashboards, and operational processes that help accounts scale sustainably while uncovering new opportunities for growth.…I’m Annelise, a growth-focused Paid Social Consultant with 7+ years of experience building and scaling customer acquisition strategies across Meta, TikTok and other paid social platforms. I bring a hands-on approach that combines media buying with creative strategy, structured experimentation, and clear analytics—so campaigns continuously improve in efficiency and revenue impact. I’ve worked across DTC, subscription, entertainment and consumer brands, leading end-to-end programmes from strategy through execution. I enjoy partnering closely with senior stakeholders, creative and analytics teams to develop repeatable testing frameworks, reporting dashboards, and operational processes that help accounts scale sustainably while uncovering new opportunities for growth.

Available to hire

I’m Annelise, a growth-focused Paid Social Consultant with 7+ years of experience building and scaling customer acquisition strategies across Meta, TikTok and other paid social platforms. I bring a hands-on approach that combines media buying with creative strategy, structured experimentation, and clear analytics—so campaigns continuously improve in efficiency and revenue impact.

I’ve worked across DTC, subscription, entertainment and consumer brands, leading end-to-end programmes from strategy through execution. I enjoy partnering closely with senior stakeholders, creative and analytics teams to develop repeatable testing frameworks, reporting dashboards, and operational processes that help accounts scale sustainably while uncovering new opportunities for growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Intermediate

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Work Experience

Paid Social Manager & Consultant (Freelance) at Freelance

July 1, 2023 - Present

Led end-to-end paid social acquisition strategy and execution across Meta, TikTok and Pinterest for global and high-growth brands including Bumble, Flora, Clearspring, The Earthshot Prize and Highland Park. Developed scalable campaign frameworks aligned to commercial and revenue objectives. Built structured experimentation programmes across audiences, creative, placements, bidding and campaign architecture, and created performance creative testing roadmaps (hooks, messaging, formats, offers) in collaboration with creative and content teams. Conducted account audits across measurement, attribution, creative, audience strategy and conversion optimisation; built reporting frameworks and dashboards for actionable recommendations; and established repeatable workflows and playbooks to improve operational efficiency and support sustainable account growth.

Paid Social Director at Bridge & Tunnel / Krow.X

August 1, 2021 - June 30, 2023

Led paid social strategy, operational transformation and team development through the acquisition of Bridge & Tunnel by Krow.X, supporting client and process/team transition. Developed scalable paid social, measurement and reporting frameworks to strengthen optimisation processes, campaign efficiency and data-led decision making across portfolios. Owned acquisition-focused digital strategy and campaign execution for brands including COOK, Global Radio and Robert Dyas, balancing near-term performance with longer-term brand growth. Created testing methodologies, media frameworks and operational workflows for consistency and scale, and mentored junior team members while contributing strategic expertise to new business activities and pitches.

Paid Social Manager at Mediacom / EssenceMediacom

February 1, 2019 - August 31, 2021

Led paid social campaigns supporting entertainment and consumer brands including Universal Pictures, NOW TV, PlayStation and Hasbro. Optimised Meta budget changes and piloted innovative PVOD release strategies in a rapidly evolving theatrical and streaming landscape. Built KPI and optimisation frameworks to improve campaign performance and clarity of measurement, and designed Meta testing and optimisation strategies to strengthen efficiency, audience development and acquisition results. Worked closely with analytics and creative teams to turn insights into actionable recommendations and managed cross-functional delivery across high-profile campaigns.